Globalization aided us to cross borders and sell our products. We grossed a lot from it, and we are jubilant concerning this. Was that an end? No, not at all. Many alien companies entered the Indian inland for trading. They rooted themselves in such a way that we Indians surmised them to be Indian firms. I will throw light on some of those brands that sound Indian but are not Indian in the subsequent lines.
1. Kya Aapka Toothpaste India ka hai?
And the answer will be “No, Just No”. Colgate, a Colgate-Palmolive subsidiary company (American-based multinational consumer Products Company), is an oral hygiene product line first sold in 1873, deriving its name from its founder, William Colgate.
2. Bata isn’t a Hindi word
Bata was a comfortable choice of shoes in our school days. Wasn’t it? We all took it to be Indian merchandise. But the fact is, Bata is an Austro-Hungarian based international footwear manufacturer and retailer established in 1894. The headquarters of Bata is situated in Lausanne, Switzerland.
3. I am a Complan boy.
4. Boost is the secret of the Uk’s energy
We all mistook boost to be an Indian brand with extensive advertising campaigns in the early 2000s featuring our own master blaster, Sachin Tendulkar. The catchy tagline, “Boost is the secret of my energy”, actually Indianized it. And now Kohli is campaigning for it. So, I think Boost doesn’t want us to know that it is an international brand.
5. Star TV
Star TV? Yes, The Saas and the bahu and their 8-year mega television soap opera never gave us the slightest clue that STAR TV was the Satellite Television Asian Region’s acronym. Star TV is an Asian TV service established by 21st Century Fox.
We Indians were anxious when Maggi, a Switzerland based brand, got banned in India. Did I wonder why? “Meri Maggi”, an international brand of seasonings, instant soups and noodles, established itself as part and parcel of Indians with its 2-minute formula. It is not shocking to say that every child prefers Maggi in their tiffin box without any complaint. Maggi became a generic name for instant noodles and thus caught the native Indian brand image.
The tagline “Kuch Meetha Ho Jaye” touched the emotions of Indian’s who are fond of sweets. And thus the delectable modern-day sweet “Dairy Milk” has become inevitable in every occasion, whether it is the elation of a sister tying Rakhi to her brother, Diwali, India’s triumph over Pakistan in cricket or blissful news of “Pappu Paas Ho Gaya” – we have our chunk of Dairy Milk and other chocolates of Cadbury. Nevertheless, it is not INDIAN but a British chocolate company.
Though founded by Sachin and Binny Bansal, the company isn’t Indian as it is registered in Singapore and owned by a Singapore based holding company. So, guys, Flipkart is not a desi brand.
9. Maaza- Har ek mausam Aam
Our own raja, Aam, is not available in all seasons. Claimed as “ Har Ek Mausam Aam,” Maaza is available in all seasons. Thanks to the ad-makers who injected the feeling of nationality with their creative thinking. Really we never knew that Maaza is a UAE based brand that satisfied our thirst for mangoes in all seasons.
Lifebuoy, the second oldest soap brand, was introduced by Lever Brothers in 1895 in England. In the subsequent years, it was launched in India and placed as cheap soap for the masses, thus maintaining it as the most broadly used soap in India’s last century. Even in the villages, its low price and availability gave it a perception of being an Indian brand.
Several other brands like Vim, Vicks, Iodex, Eno, Bombay Sapphire, Tide, Telegram and Glucon-D etc…are not desi brands. Finally, Katrina Kaif, who got a brand image for Maaza and other products in our country, is also not an Indian.
Sahul Pramod Varakala
Sahul, a newbie with creative thoughts, novel ideas and fecund imagination. His hobbies include drawing, editing photographs and writing poetry. Apart from this, he loves reading and finds pleasure in friendship. His attitude towards life is “Preach what you Practise.”