Social media has become a world in itself and currently, there are more than 4.5 billion people using different types of social platforms. Well, with so many people using social media sites, it can be one of the best places to generate quality leads.
In the modern era, most of the marketers are looking forward to moving beyond brand engagement and awareness as no one wishes to limit their marketing reach. This is one of the main reasons why modern-day marketers are learning new ways of generating leads through social media platforms. One of the main advantages of using social media for lead generation is companies can contact potential customers directly.
But since social media sites have so many users, you will also need to be very specific with your approach as using a generic approach will only end up wasting your time, money, and effort. Learning how to use social media effectively for quality lead generation is the way to go for modern-day marketers. So, without any further ado, let’s go through the top 5 ways through which you can leverage social media for lead generation.
Automate with bots
In order to generate quality leads through social media platforms without manually dealing with everything, you’ll have to take advantage of the proliferation of automated chatbots. With the help of chatbots, marketers are now able to get connected with their prospects even better than humans and at the same time, marketers are able to decrease the overhead cost as well.
We are living in an omnichannel world and that’s why you can’t succeed by asking the customer to reach out to you. But you can get rid of this obstacle of lead generation by using advanced and automated bots.
Optimum for content distribution
Content marketing can prove to be a magic wand for B2B lead generation and by using social media platforms for content distribution, you can fuel your efforts of generating quality leads. Just creating unique and quality content won’t be enough as you will have to make sure that you are able to distribute that content to a large market.
With the help of an effective social media content distribution strategy, you can turn your brand into a star of the industry overnight. Yes, social media content distribution holds this much power and that’s why using it for lead generation will be the best idea. Just create quality content and make sure that you build an effective content distribution strategy that allows you to identify ways to distribute the content to the right audience.
Building a social media community
If you still don’t have a social media community for your business then you are missing out on a very big opportunity of B2B lead generation through social media platforms. Social media communities are not only a good way to stay connected with your customers but you can use the community to generate and nurture your leads as well.
From Twitter to Facebook, you can use different types of social media platforms for generating quality leads but you will have to make sure that you stay active and continuously engage with your prospect in order to keep their interest in your brand alive.
Run polls/contests for engagement
One of the best ways to generate quality leads through social media sites is to run polls or contests on different types of social media platforms. There are many who will say that this is an overused approach but still, it will be a very effective method for lead generation.
There are mainly two reasons for running business polls or contests. First, you will get quality leads since polls and contests will drive better engagement than all other social media options. And, secondly, the people who will be taking part in the poll or contest will be able to share the content without any hassle. This will maximize the reach of the content without putting in lots of effort.
Social media ads
You should know that major social media platforms like Twitter, Facebook, and Instagram are now offering lead generation ads. Because of this offering from major social media platforms, marketers are now able to collect direct leads by shifting the marketing efforts directly to the potential customers on social media platforms.
One of the best parts about these types of ads is that the user will never have to click the ad, visit a landing page, and then fill a form. The process is quite simple as it allows the user to just click on the ad and fill the form. In return for filling the form, the users get the opportunity to get gated content for free or a particular type of e-book from the company.
We are living in an era where social media platforms are leading the digital platforms and almost everyone out there using the internet has a social media account. If you are still not using social media platforms for lead generation then you are missing on a very big opportunity as with billions of people as your audience, you can widen your leads and then nurture them in the best possible way. Just opt for a good lead generation company and boost your lead generation strategy.