With the last few months being a huge test for many in adapting and surviving, businesses have understandably looked at their marketing budgets as an area to cut costs and reduce overall spend. Some may even go as far as cutting spending to their marketing channels completely for the foreseeable future, but those that have adjusted their marketing strategies, they have found PPC to be a viable route to direct their efforts.
At Absolute Digital Media, we have been providing PPC management to clients for many years, and during the last 6 months, we have helped organisations focus on growing their business through their pay-per-click strategy.
Absolute Digital Media – How PPC can Grow Your Business
Pay-per-click (PPC) enables your business to directly advertise to users in the SERPs when they are looking for a product or service your company offers. This is achieved through bidding on keywords for your ad to appear against, instantly showing at the top of search results when a user searches for that term.
This is perfect for providing instant exposure to your target demographic as you can define specific customers and tailor the way the ad appears. This targeted advertising when done well can drive traffic to your website and increase conversions, all whilst you can track performance and see a measurable return on investment (ROI).
The difference between PPC and search engine optimisation (SEO) is how quickly you can appear for a keyword in the results page. SEO strategies can typically take several weeks and months of optimisation to bring the results you want, whereas PPC will provide the exposure you want from the day the ads are implemented. You will also only need to pay for the ads once a user clicks on it, ideal for limiting your spend whilst still providing brand exposure to those that see the ad.
Absolute Digital Media PPC Tips
Rather than working separately, SEO and PPC work together in tandem to drive organic traffic to your products and services. At Absolute Digital Media, we work alongside and advise clients on the best practices when approaching PPC campaigns and how to effectively run them within a budget. Here are some of the things to keep in mind when getting back to marketing with PPC, with all of these best practices part of our advice at Absolute Digital Media to businesses:
- Choose an ideal landing page for your ads, and if you don’t have one, create one; in fact, designing and implementing a landing page that provides everything a user needs to see after clicking your ad will increase the likelihood of conversion.
- Work out exactly who your target audience is as this way you will be able to create PPC ads that resonate with them and improve the chances of them engaging with your brand.
- When choosing keywords to target for PPC ads, you’ll need to also work out the ones in which you don’t want to use so that you can ensure only those highly relevant users are seeing them and clicking through.
- Define the information you want to include in the ad to only what is relevant and useful to the user, otherwise, the message of your ad can be diluted and not have the desired effect.
With budgets being monitored and reviewed due to current uncertainties, adjusting your marketing budget is important, and PPC efforts are a great way to focus your spend. At Absolute Digital Media, we are helping our clients constantly adapt and refine their campaigns in ways that will be most effective for them. If PPC is an area your business hasn’t considered before or traditionally would only apply a small amount of spend to, now is a great time to review this effective marketing approach to help grow your business.