Thursday, December 2, 2021

16 Creative Brand Logos And What They Mean

Must read

When you click through from our site to a retailer and buy a product, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay.

All of these logos represent famous brands, and you have surely seen the hidden meaning of some of them earlier, but I assure you that you will find at least one of them you were not aware of earlier.

Here are 16 famous logos with super-clever hidden messages that will make you notice them twice!

Advice: Try to find the hidden meaning yourself before you read about them.

1. Tostitos

Tostitos is a tortilla chips brand that cleverly shows two people connecting over a bowl of chips through its logo. When one looks at them closely, one can notice that both the ‘t’ is designed as if two people are sharing chips, and the dot on ‘i’ is designed like a salsa bowl.

Tositos chips
By Keith Homan/ Shutterstock

2. Elefont

Its logo looks very simple, but when one looks at it closely, one will find an elephant’s trunk inside the letter ‘e.’

3. IBM

International Business Machines Corporation, also known as IBM, is a famous IT company and is ranked 5th in World’s Most Valuable Brand by Forbes. IBM’s logo represents its company and represents equality, and the white lines that give the appearance of equal signs represent equality.

IBM logo
By Marlon Trottmann/ Shutterstock

4. Volkswagen

The word “Volkswagen,” in German, means “people’s car.” Its current international slogan is “Das Auto,” which means “The Car.” In its logo, we can see two white letters, ‘V’ and ‘W,’ and a circle with the same color, representing creativity. And the background color is blue, which means security.


Volkswagon logo
By rvlsoft/ Shutterstock

5. Circus of Magazines

Circus of Magazine, based in Chicago, is an online marketplace for magazines that showcases the current generation’s voices and artists. Olivier Courbet creatively and cleverly designed its logo, showing a circus tent and an open magazine.

6. Baskin Robbins

Baskin Robbins, famous for its “31 flavours,” is a global chain of ice-cream parlours and has provided more than 1000 flavours over the years. Its logo represents ‘BR,’ but it also shows a pink number ‘, 31’, which refers to the original 31 flavours.

7. FedEx

FedEx, formerly known as Federal Express, is the World’s Largest Express Transportation Company and the World’s Largest Airline in freight tons flown. Its logo looks very simple at first glance, but when one looks at it closely, one will notice a right-pointing arrow in-between ‘E’ and ‘X (creatively designed with the help of negative space) representing forward movement.

FedEx logo
By tanuha2001/ Shutterstock

8. Northwest Airlines

Its logo clearly shows a compass that is pointing northwest.

9. The Guild Of Food Writers

The Guild of Food Writers is a professional association dedicated to excellence in food writing and culinary education in the United Kingdom. Its logo simply and cleverly uses negative space to show a spoon in the ink nib.

10. NBC

In its logo above the text, one can see a peacock facing in the right direction, which shows their forward-looking nature and that they are proud of the programs they broadcast.

NBC building
By Marti Bug Catcher/ Shutterstock

11. Bar Code

Its logo emphasizes the word “Bar” by making it appear darker.


Stories Behind Popular Logos
Icy Media

12. Pittsburgh Zoo

Its logo is the most creatively designed one, which shows a gorilla and lion staring at each other and shows birds flying from the tree and fish at the base of the logo.

13. Goodwill

Its logo is designed in such a clever way, showing a happy face.

By damann/ Shutterstock

14. Amazon

Amazon is ranked 13th in the list of the World’s Most Valuable Brand by Forbes. Its logo clearly and cleverly gives two meanings from the arrow: it provides the customers with A-Z products and serves a smile on their face.

15. Yoga Australia

Its logo shows a woman making a pose of Yoga and shows the Australian continent between her leg and the arm.

16. Picasa

Google’s Picasa enables one to manage and edit pictures. When one notices the logo closely, one can see three things:

  • A shutter of the camera in the colourful portion
  • A house (casa) in the white space
  • The Pi in the word ‘Picasa’ meaning pixel index

In short, the logo means that one has a house for their pictures.

Picasa logo
By monticello/ Shutterstock

About the Author

Sneha Lodha is a media student who loves to write and interact with people.

Sneha Lodha


About the author

Previous articlePoetry: Father’s Love
Next articleWe Indians

More articles


Please enter your comment!
Please enter your name here

Living Life