The effects of the COVID-19 outbreak can no longer be denied. It has affected a lot of businesses, most of which closed down or are only partially open. This applies to dental practices as well. A lot of dentists or dental clinic owners have tried to adjust their budget in order to keep on top of things. The most common thing that would get slashed down is their marketing budget.
A lot of businesses have decreased or placed their marketing budget on hold as they think that it’s not necessary at these times when you only get a few clients or none at all. However, that shouldn’t be the case. Stopping your SEO efforts can have a negative impact towards your search engine rankings.
As what is said by the trusted digital marketing agency Toronto has, we will soon recover from the effects of COVID-19 and your dental clinic will reopen. If you stop your SEO efforts, you should understand that your business may not be able to recover as quick as those who have continued SEO. Here are more reasons why your SEO efforts shouldn’t be reduced or stopped:
When you reopen, it will be hard to keep up with competitors.
SEO is what drives awareness and increases your online visibility. This in turn will lead to profits on your end. If you stop your SEO efforts, your online visibility will gradually decrease.
By the time things start to reopen, you will be sprinting with your marketing strategies in order to recover from what you have lost. It will then difficult to keep up with your competitors who have continued their efforts. They will be able to recover much quicker than you do.
Your rankings on search engine results pages (SERPs) will decrease.
One of the main reasons why you’re doing SEO is to ensure that your dental practice is on the first page of SERPs, which helps you to be found by potential clients easily. Did you know that 75% of users never scroll past the first page of the search results? If you stop your SEO efforts, you have to be prepared to say goodbye to your search engine rankings. Say goodbye to a lot of potential clients too.
People never stop searching.
Because of COVID-19, a lot of people are staying at home. Most of these people are using the Internet to look for what they need 24/7. It would be safe to say that the rate people are using the Internet to search for information are at an all-time high compared to other times in history.
Some of them might be looking to book an appointment for Dr. Urszula Barrios tooth filling services and all their other dental care needs. Now is the right time to improve your online visibility and maintain your search engine rankings through SEO.
SEO never stops.
Unlike other online marketing strategies, SEO is a continuous process. This is due to the fact that Google never stops updating and changing their search engine algorithm. You can be at the top pages now, but you might not expect that, with a big algorithm update, you can end up in a lower search engine ranking.
If you lose your current rankings or won’t be able to improve it, all of the time, effort and money you have invested will turn to waste. Your competitors will be able to catch up and even overtake you.
There are still patients who need your services.
Emergency dental care is allowed during the pandemic. But, if you stop SEO and your rankings on search engine results have decreased, how can you be found by potential clients?
You just need to hope that these clients haven’t gone to your competitors instead. However, with the help of an SEO specialist such as those at www.dentistoa.com, you can keep up and ensure that potential clients will find your dental practice and call to book an appointment.
As what we’ve mentioned above, SEO is a continuous process. There is no right or wrong time to start with SEO. But what can be a grave mistake is to stop your SEO efforts at this time. Always bear in mind that going back to the top spots of the search results is a hard-fought battle especially when your competitors are already way ahead of you.
Now is a great opportunity to continue with your SEO efforts and keep you position in the search engine rankings. This will greatly help your business to stay ahead of competitors nowadays and even when everything reopens.