Snapdeal today announced its partnership with Pizza Hut to launch two new pizza offerings on its online platform. The new pizzas are available at Pizza Hut outlets starting today and will be exclusively available till December 30 at discounted prices only for registered Snapdeal users, after which they will go on open sale.
The partnership will allow Snapdeal customers to pre-order the new Cheese Maxx pizzas online by paying a flat amount of Rs 100 which will be adjusted against the final order placed at the Pizza Hut outlet. The pre-order offering is available for Snapdeal customers between December 28 and 30 and includes discounts up to 50 per cent.
In the recent past, Snapdeal shook hands with Nestle(Maggi).
After mobile phones, Nestle’s Maggi is being also sold via unique “flash sale model” on the e-commerce platform Snapdeal, with the online retailer seeking pre-registrations of buyers for the instant noodles brand that made a comeback after a gap of five months in November this year. Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
Snapdeal opened up registrations Monday evening and the sale began from November 12, as said in an emailed response.
The e-commerce company, however, did not disclose the quantity of packets that will go on sale and said “limited stock will be available”.
Nestle India, which sells the Maggi brand, is rolling out the product in a staggered manner across the country, except in eight states where it is still not allowed.
“Maggi has been relaunched in 100 towns through 300-odd distributors and will be rolled out in many more areas in the coming days,” Nestle India Chairman and Managing Director, Suresh Narayanan said.
The popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court which in August had lifted the ban on the instant noodles that was imposed by food safety regulators.
It paved the way for Nestle India to bring back Maggi in the market after it was banned in June by Food Safety and Standards Authority of India (FSSAI) which stated that it was “unsafe and hazardous” for consumption due to presence of lead beyond permissible limits. The company withdrew the noodles brand from the market.
Speaking about the partnership between Pizza Hut and Snapdeal, Karan Khara, Vice President, Snapdeal said, “We are excited to partner with Pizza Hut for the launch of their newest offerings. This is the first time, we are bringing this kind of assortment on our platform and we hope that our customers will enjoy this very special offer for the holiday season.”
Unnat Varma, General Manager, Pizza Hut said, “Cheese Maxx is an extremely indulgent pizza with 3 different types of flavourful cheeses – a real treat for cheese lovers. As an exclusive launch preview, we are very excited about offering this special limited time offer to all Snapdeal customers.”