With the coming of the COVID-19 pandemic, the world has changed drastically. For two years, the people were locked in their homes. Phones, especially the internet become the only source of amusement for teenagers. When you think of entertainment, you think of something that makes you laugh out loud, like memes. These have been our only source of laughter for the two depressing years of the pandemic.
Memes have become an increasingly significant aspect of our lives, a major part of 21st-century humor, and have become a way of communicating. Different emotions like laughter, sadness, and anger can be portrayed by just sending memes.
Memes can also be used to spread awareness about certain things happening around the world. For instance, some publishing brands like the Hindu sometimes print cartoons in their newspaper to tell the common masses about the burning issues in the country.
1. 21st-Century Humor
Thinking about 21st-century humor, the first thing that comes to our minds are TikTok videos, Instagram reels, and YouTube shots that are a combination of short clips with catchy phrases and frantic music, and many other different sound effects. These are usually a combination of different parodies in a single video with an intense, hyperactive yet energetic feel.
It functions as a form of proverbs that are shared on social media. This is an easy way to communicate a message and also makes people bond over shared interests and experiences. They are used for a wide range of reasons. For some, it simply makes people laugh, while for others, it can be used to convey messages, emotions, opinions, or simply to connect with others.
1.1. Origin Of 21st-Century Humor
The origin of all these 21st- century humor videos are not quite clear yet, but it can be traced back to the emergence of vines in the 2010s. Vine can be seen as the earliest version of 21st-century humor. These were short clips of 5 to 6 seconds with a hilarious concept and a way funnier sound as a piece of background music. Around this time, some of our favorite vine creators like Lele Pons rose to fame, whose vines are a striking example of what 21st-century humor is.
1.2. What Makes up 21st-Century Humor?
1.2.1. Sound Effects
21st-century humor is a lot more than just a picture or a short video. It is a combination of many things, sound effects being the most significant of them all.
The sound effect is what makes these memes complete. So, what kind of sound effects must be added to make it more appealing? So, the most common music or sound effects in a meme is frantic laughter or fart noises which are in some way appealing to the GenZ generation, who are the main audience for our 21st-century humor videos. But that does not mean that other music is not used in the humor videos you watch
So, what makes this music so popular and different? Generally, the music lyrics used in memes are more relatable for the masses with a more absurd sound effect.
How can these songs be added to your videos? So, if you use apps like TikTok, Instagram, and YouTube, these have a built-in audio system from where you can select the audio you like the most and use it to make a video. If not, you can always download your desired audio from different websites on Google. Like from here
1.2.2. Personalized Content And Ads
The concept of personalized or generic ads is very common in the 21st century. It happens when a certain brand or business uses memes and tailors them to their interests. Afterward, they use it for advertising their brand or product. For example, if you visit YouTube, you can see a customized YouTube homepage and ads that are tailored to your interests. This is commonly referred to as meme marketing.
A lot of brands or businesses reserve brand-new memes that become popular on social media and then use them as advertisements for their products. This process is commonly called ‘memejacking.’
It is not as easy as you think to change the original content to meet your needs. The goal when making any changes to well-known memes is to make sure that it doesn’t lose their originality for what it is known for.
Before taking any action, there are certain things to keep in mind, but this kind of content positively impacts the promotion process. They are as follows-
1. To increase the chances of your content going viral, research the parent content’s popularity properly.
2. It is important to know what trend is becoming popular on social media to know where the audience’s interest lies to have more engagement.
3. Choosing popular and culturally relatable memes will increase audience engagement and site statistics, which will boost your reputation.
4. One must analyze and monitor the online conversation and measure audience engagement to understand what is appropriate for the promotion of your brand. This information can significantly help you in strategizing your marketing strategy in the future as well.
5. If you want to get viral quickly, creating something with relevant results and recommendations is better. It should be something related to the current issues.
2. Frauds and Scams
While 21st-century humor has had a positive effect on society, it doesn’t mean it doesn’t negatively affect society. With all this personalization of content and ads comes frauds and scams. So brands and businesses should maintain services like tracking outages. A
21st-century humor has changed the world in recent years, especially as. The pandemic hit us hard. We might be able to understand that if 21st-century humor videos weren’t there, some apps like YouTube, Instagram, TikTok, Tumblr, and Twitter would have never existed.