So, you’ve put in a lot of hard work and launched a brand-new construction business.
You’ve used all the top-of-the-line equipment and the best talent you can get your hands on.
The only problem is that there aren’t many people you’re working with yet.
The bad news is you can’t attract new customers based on the merits of your new business alone.
But there’s a silver lining – you can market your services online to get new clients. There are several ways that you can achieve this.
This article will discuss the best ways to generate leads for your construction business.
Tips to Get More Leads for Your Construction Company
1. Website and Landing Page
Setting up a website and landing page for your business is one of the first steps to generate more leads.
It plays a variety of important functions in scaling your business, and we’ll look at some of them below.
The first and most obvious role that the website plays is showcasing your brand to visitors.
So, ensure you set up the site to look as good as possible. This communicates much about your brand even though you might not know it.
A website that looks professional makes a great first impression on visitors. And it will, in turn, encourage people to purchase your services.
To demonstrate the value of presenting yourself online, look at the two sites pictured above.
Which one will you be more likely to trust and hire?
Probably the first.
Since you’ll drive traffic to your website, you want to make it as rich an experience as possible for viewers to turn into customers.
You can set up an AI chatbot for new visitors to leverage the latest technology.
This will help solve their issues immediately and give you an increased chance of conversion.
Setting Up a Landing Page
A landing page is where you’ll be driving most of your traffic. (We’ll get to traffic generation in a while, don’t worry).
If you’re unaware of it, a landing page is used to eliminate all distractions and convert a visitor into a customer or acquire a lead.
Most companies don’t set up more than one landing page for their brand.
And this is a huge mistake, which can lead to missed opportunities.
There’s no fixed limit to your number of landing pages. But the more pages, the more leads you’ll get.
A landing page will have testimonials, an offer for customers, and a call to action that tells customers to take action.
This can be to contact the team for a consultation or something as direct as a purchase button.
But, it’s often better to acquire the contact details of potential clients by giving away something of value for free.
2. Contact Your Clients
Now, you’ve taken the contact details of potential leads.
It’s time to contact them through their email or mobile number.
However, it’s best to take care of the communication through email. This is because emails are much more customizable and can also have rich media.
What’s strange is that most companies stop after contacting their leads once and get no reply.
Some companies use a well-planned email sequence to convert cold leads into paying customers.
This can be as long as three emails on three separate days or seven days long.
In either case, you want to be able to provide value to leads. This can be information like the do’s and don’ts of planning a new house and ways to save money in a renovation project.
If you hear from potential customers, ensure that you respond to them promptly. It does no one any good to have a messy inbox.
Solve queries as they come, and you’ll slowly be able to work your way towards better quality leads.
Even if you have unresponsive leads, inform them about any sales or discounts you run.
You never know – this extra incentive might be just what they need to get off the fence.
3. Create Content
No matter which industry you belong to, creating content is a surefire way to get your name out there.
Content marketing is one of the best ways to get leads. Demand Metric states that it is at least three times as effective and achieves that at less than half the cost.
You can create a plethora of content to attract new customers.
Creating entertaining and informative videos on TikTok, YouTube, and Instagram is one of the best ways.
Building an audience massively impacts your brand credibility. This will directly lead to more people trusting you and willing to hire your services.
Your social media pages should document your work as well. Pictures or videos from a construction scene and how-tos are popular topics on which you can create videos.
But more importantly, your social media and website should have testimonials from past customers. Have them talk about their experience working with you, and the results they achieved.
There’s no better way to build trust in the eyes of a potential customer. Showing them that your services yield results for others works wonders for conversion.
You can also create a blog that discusses popular topics in your niche.
When people visit the blog, you can prompt them to submit their email addresses if they want to receive tips and newsletters in the future.
Suppose they sign up – great! You’ll get a new source of leads while increasing your online presence.
4. Focus on PPC Campaigns and Ads
Sure, free content can help drive traffic to your website and landing page.
But it doesn’t work as well as a paid PPC campaign.
A pay-per-click campaign will only charge you for the number of people who click on your ad. So, it offers you a great avenue to market your construction company within a set budget.
Types of PPC Campaigns
There are several different kinds of PPC campaigns that you can use to promote your brand.
Search engine marketing is the most effective form of pay-per-click campaigns. In such a campaign, your offer and site will be recommended by Google when the related keywords are searched for.
The image above shows ‘Sodo Construction and Roofing’ as the top result when a person searches for construction companies in the local area.
In the same way, your company details will show up when you’re running a PPC campaign.
Another popular category contains display ads. These are banner ads that pop up when a person is browsing through other sites.
These ads are more visual and will have to stand out to convert customers.
Other PPC campaigns include video messages on external sites, Google shopping, and affiliate marketing.
How to Build an Effective PPC Campaign
As shown above, there are several keywords that you can target your ads towards. And this is the first key step in building up your campaign.
You first need to find out the relevant search terms that a potential customer is most likely to Google.
The search volume isn’t always the best metric to go by. You should look for relevance to your target audience, which is the next step.
Don’t waste money by having your ads appear to everyone on the internet. Instead, you should select specific phrases that customers could search for in your vicinity.
Next, you need to set up a good offer to attract viewers.
Since you’re probably a new brand, you’ll have to make a good offer. You probably won’t be able to make claims like the first two offers in the image.
So, have crisp and concise ad copy that stands out to viewers and is convincing.
Once you’ve set the ad up to appear for the relevant search terms, you need to optimize it based on the initial results.
Choose an Expert Team to Help You Generate Leads
If you’ve reached this point in the article, you realize that generating leads takes a lot of time and effort. And the ads (as well as emails) need to be carefully crafted to appeal to the audience.
So, it’s probably best that you turn to an expert team to manage the ads. This frees up valuable time and energy for you to focus on running the construction business. It also enables you to cater to clients in the best way possible.
Last Updated on by Sathi