[Madhuja Saiba]

In this new day and age short form content has taken over the internet and like many other short form content apps Tiktok is one of the most consumed one. And BOOKTOK comes under many such viral categories of tiktok and this category has made books cool again. BOOKTOK is basically a community of readers, reviewers and authors. The content posted creates this sense of relatibility among the viewers thus making it more engaging and reigniting the love for reading among the audiences especially Genzs.
The impact of booktok is undeniable and many books like “IT ENDS WITH US” , “THE ALCHEMIST” etc have become bestsellers.
Booktok doesn’t just affect sales but also makes the solitary action of reading into a shared experience proving that even in this digital age stories still have the power to unite us.