Are you confused between Shopify and Magento? Of course, you are. It is pretty difficult for the business owners to identify which one will suit them most. However, you can scroll down this article that might help you choose the right one for your e-commerce store.
Magento and Shopify are both famous e-commerce platforms in terms of offering incredible services, and each has thousands of loyal customers all around the world. However, they come with significant differences as well. Shopify can work best for some business types but not for all. And a similar scenario for Magento development as well.
It is critical to consider various factors before choosing the right platform for your online shop. In this article, we will compare Shopify & Magento— so you can easily make the right decision to make your business successful.
Pricing
You don’t have to pay anything for the Magento open-source version. However, if you want themes, domain names, add-ons, and other advanced functionalities, you need to choose the paid version.
On the other hand, Shopify comes with a 14-free trial offer, and then you have to pay according to your chosen plan. You will benefit from all features, including the POS system, store features, payment options integration, apps, shipping, and many more.
So, in terms of pricing, both Shopify and Magento offer distinct price models. Magento is an open-source platform where the pricing relies on shop owners’ requirements. In contrast, Shopify carries fixed budget-friendly plans but demands extra charges for apps and themes.
Themes
Magento delivers mobile optimize themes that will cost you up to $499. It also allows you to develop themes from scratch, but you need deep coding sense or hire a developer.
Shopify offers users a fascinating selection of free and premium themes, and all are mobile-optimized. It will charge you nearly $150 to $350 to purchase each theme to come with an eye-catching storefront.
In terms of themes, Shopify is a better option with hundred of incredible themes at a low price than Magento. Moreover, you don’t need to have a deep understanding of coding or take help from experts. Customizing your shop according to the brand’s demand is easy.
Apps & Extensions
Magento marketplace comes with approximately 3600+ extensions right now. Furthermore, no need to have coding knowledge for installing and implementing the extensions. Magento users can also try out high-quality Magento extensions like Magento Builder, offered by Adobe Exchange Partner Magezon.
While Shopify carries over 4200+ free and paid apps that will help you increase your sales by adding some fantastic features to your Shopify store.
Shopify apps and extensions are easy to use in comparison to the Magento marketplace. But Magento offers more extensions than Shopify. You can also get Magento 2 Upgrade Services for the latest version of Magento whenever you want.
Marketing Features
Marketers can access marketing features through Magento’s marketplace. For instance, you must install extensions for your email campaigning. In addition, users must take professional help in terms of integrating marketing tools.
Shopify comes with built-in marketing tools that offer scalability for your online shop. It allows shop owners directly market their brands and services on the social media platform. You can also go for Klaviyo and Seguno for your email campaigns. Not to mention, it supports multilingual platforms as well.
You might think Shopify is a better option than Magento in the marketing category. But you should know it comes with certain limitations too. For example, you can’t change the default settings like hierarchy, URL structure, and other configurations in Shopify.
But that is not the case with Magento. It offers more flexibility to the shop owners than Shopify. You can easily customize your e-commerce site’s structure, alter the URLs and meta tags, and even optimize the images just the way you want in Magento.
User-friendliness
Magento is not as good as Shopify in terms of usability, as it is not a good option for nontech shop owners. You need to build a strong knowledge of technology for installing and setting up your e-commerce stores.
But using Shopify is pretty simple for both the little knowledge of tech and tech-savvy people. So, it will be easy for the users to build an online store on Shopify without taking help from experts.
So, which one should you choose?
Besides the above factors, there are some other features as well, such as core functionality, payment processors, sales tools, security, and many more. And both platforms come with pros and cons in each case. So, in this situation, it is best to analyze what your business demands, like,
- The budget of your business
- Your online store size & other business needs
- Do you need a developer, or are you OK with a plug-and-play solution?
- What kind of customization do you need for your store?
Analyzing these factors will help you come up with the right solution. You can also take help from Magento and Shopify-certified companies to discuss your business demands. All of these things will ultimately help you choose between these two easily.
Last Updated on by Sathi