Icy Tales

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Bringing Stories, Strategy & Success Together

Our Work 1

Storytelling With Impact

We bring writing, design, and marketing together & works hand-in hand to craft stories that truly resonate.

Our Work 2

A Creative Partner

From brand voice to websites and data-driven marketing campaign , we handle it all in one place.

Our Work 3

Results That Connect

We create consistent experiences that help businesses grow and engage customers.

From Personal Story to Powerful Brand

Dr. Shahana Alibhai

When Dr. Shahana Alibhai, a physician and mental health speaker, wanted to amplify her message, we built a brand that reflected her passion and expertise. Together, we crafted an authentic voice, designed a calming website, and paired it with content that turned complex topics into relatable conversations.

The result? A stronger online presence, more workshop inquiries, and an engaged community around her mission to help others feel better.

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Our Work 5
Bringing Authentic Flavors Online

The Indian Pantry

IndianPantry.ca wanted to make authentic Indian sauces and spices easily accessible across Canada. We built a clean, user-friendly website that makes shopping simple and enjoyable, with clear navigation and engaging content that reflects their love for real flavors.

The new site not only highlights their wide product range but also creates trust and ease for customers, helping IndianPantry.ca grow a loyal community of food lovers.

A Fresh Look, Online and Off

Nicky’s Hair & Beauty Salon

For Nicky Hair & Beauty Salon in Surrey, we created a vibrant online presence to match their chic, friendly vibe. We refreshed their brand identity with a modern logo and color palette, then built a mobile-friendly website with clear “Book Now” calls-to-action.

To boost visibility, we added local SEO, launched targeted PPC ads, and crafted an Instagram strategy filled with beauty tips and before-and-after transformations. The result? More online bookings, stronger engagement, and a salon that’s busier than ever.

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Making Law Simple and Human

The Legalbird

Legalbird, a new family and civil litigation firm in BC, wanted a brand that felt approachable, not intimidating. We created a friendly identity built around clarity and guidance, with a subtle bird motif and plain-language web copy that connects with clients.

To build trust and visibility, we launched a blog and video hub with easy-to-read resources on divorce, mediation, and court processes. Combined with a clean, calming website design, the brand now makes visitors feel at ease – and many new clients say it gave them the confidence to reach out.

Assetsoft – Thought Leadership in Tech Consulting

Assetsoft, a global tech consulting firm specializing in real estate software, came to us to strengthen their marketing and thought leadership. We started with a full website redesign, improving user experience by reorganizing their services (like MRI and Yardi consulting) into a clear, easy-to-navigate structure. Their branding was refreshed with a polished, professional look that feels modern and approachable for corporate clients.

With the new site live, our content team turned Assetsoft’s expertise into value-rich content. We launched a marketing strategy with blogs, whitepapers, and case studies that tackled real pain points for property managers — from automating leases to improving data analytics. Every piece was optimized for SEO, helping them rank higher for terms like “Yardi consulting Canada” and “property tech integration tips.”

KriyaGo – Branding a Digital Transformation Startup

KriyaGo, a digital transformation and process automation startup, came to us needing a full brand and marketing launch. We created a bold identity with a logo and visual style showing motion and connectivity (a nod to “Kriya,” meaning action).

Our team built a sleek, user-friendly website that simplifies complex services like integrations and analytics. The copy balanced tech expertise with an empathetic tone, positioning KriyaGo as a supportive guide — a voice we carried into their pitch decks and marketing.

To drive visibility, we launched a content and social strategy with blog posts on AI in real estate, automation infographics, LinkedIn tips, and email newsletters featuring insights and case examples.

The impact was clear: KriyaGo quickly landed partnerships (including SAP Concur integrations), and clients often cite their professional website and content as key reasons for reaching out.

SewingTales – Spinning a Niche Hobby into an Online Community

SewingTales began as a passion project to make sewing fun for a new generation. We turned it into a thriving platform with SEO-friendly blogs, a bright crafty website, and seamless class sign-ups.

To grow the community, we built a social strategy on Instagram and Pinterest and launched a monthly newsletter with DIY ideas and tips. Now, SewingTales attracts thousands of readers, fills classes regularly, and has become a go-to hub for sewing enthusiasts.

Precise Pipe – Industrial Branding with a Modern Twist

Precise Pipe, a global steel pipe manufacturer and distributor, had decades of experience but an outdated online presence. We refreshed their brand with the tagline “Seamless Service”, a bold new logo, and an industrial-chic website with strong typography, steel-grey tones, and imagery from their mills.

The new site made it easy for procurement managers to find specs, mill locations, and regional contacts. We launched technical blogs and downloadable spec sheets (like “Pipe Ends: What You Need to Know”) to showcase expertise and boost SEO rankings.

To reach buyers directly, we built LinkedIn ad campaigns targeting construction and energy professionals and email campaigns re-engaging past clients. The results: more online inquiries, higher search visibility, and frequent praise for a user-friendly site that builds trust in a traditional industry.

TapIn Pay – Launching a Fintech Revolution

TapIn Pay, a Vancouver-based fintech startup, asked us to launch their payment app in a crowded market. We built their brand around trust, community, and support for small businesses, weaving this story into their website, app UI, and marketing materials. The design was clean and approachable, with step-by-step copy that made sending money feel as easy as texting.

For launch, we ran a multi-channel campaign: social media with #TapInTuesday tips, targeted PPC ads, and SEO-friendly content like “How TapIn Pay Helps Local Shops Go Cashless.” We also set up onboarding email drips that boosted user activation and retention.

The results: thousands of downloads in year one, partnerships with local marketplaces, and users who shared their positive experiences online – turning TapIn Pay’s brand story into real buzz and trust.

Want to ask a question? Email us at team@icytales.com whenever you want!

Our Work 8
  • Writing, design, and marketing working as one.
  • We listen, simplify, and tell your story clearly.
  • Focus on bookings, sales, demos, and downloads.
  • Startups or growing brands, we’re ready to help.

Join Us & Grow Your Business

Reach new audiences, build credibility, and grow faster with ICY Tales. Let’s make your business the next big story.

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