Gone are those days when SMEs and even large brands had to rely on conventional advertisement methods like TV and magazines. The introduction of social media has made it even more affordable and convenient for businesses to promote their products and services to a large, international audience. Due to changes in advertisement channels, brands need a social media manager to take care of their online presence more efficiently. A social media manager is an expert in their services and knows everything from which top Instagram growth service tool to use for a certain brand to what kind of content to create.
These are merely the basics of the job description of a social media manager. Their job role includes a wide variety of expertise that can range from company to company. If you want to know the details of a social media manager, read this article!
What Is a Social Media Manager and What Job Roles Do They Perform?
A social media manager is, basically, responsible to create a brand persona, and they act as a representative of a company across different social media platforms like LinkedIn, Pinterest, Facebook, Twitter, TikTok, and Instagram.
It can be said that a social media manager is the voice of a company in the digital world. However, there are a variety of roles that are assigned and performed by a social media manager.
Content creation – A social media manager works towards content creation for a company, and they are also responsible for creating online marketing campaigns that align with the company’s primary marketing strategies. They generate and list down ideas and may also help in the entire content creation process.
Posting and analyzing social media accounts – Social media managers make sure to respond to comments and DMs of the customers in order to encourage more engagement. They also schedule posts across different social media accounts and monitor their statistics to ensure their content strategy is performing accurately.
Reports to key stakeholders – The company’s marketing team and even the stakeholders will be interested in knowing whether your social media strategies are being achieved efficiently, therefore, you will be responsible for reporting to them the metrics every once in a while and getting feedback.
Increasing engagement rate – As a social media manager, you will be required to know and use the organic growth strategies for all the different social media platforms in order to help increase the number of likes or followers and elevate the engagement rate for brand awareness.
What Skills Are Required to Become a Social Media Manager?
In case you want to pursue your professional career as a social media manager, it’s better to get some experience by working as a social media associate or coordinator, as it will increase your chances of getting recruited down the road.
Moreover, the basic skills you need to have to become a social media manager are:
Writing and proofreading skills. As a social media manager, you will have to write engaging captions and posts. Hence, you should have excellent copywriting and proofreading skills to avoid any errors.
Understanding of social media apps. A company may be on different social media platforms, therefore, it’s compulsory to know how every social media app works.
Use of analytical tools. It’s essential for social media managers to stay organized and post in a timely manner and to ensure the right strategies are being implemented, so you should have the know-how of the different analytic tools.
Basic design skills. To attract users to engage with the posts by creating aesthetically-pleasing pictures and videos, you should have basic designing skills and knowledge of editing tools like Canva.