A very famous marketer once said that the best marketing strategies are the ones that require no money. If you are too frugal to spend money on marketing, here are some strategies to help you big time!
Frugal Marketing Tips for Start-Ups
1. Post Comments on Other Blogs
To garner a vast audience, you need to make your product reachable. How about you pick a reputable blog with an incredible audience to make you notable? Well, this is how it works:
- Commenting on something unique is very important as it adds to the discussion and enables other viewers to look at your viewpoint and make them think that there is something different about you. Comment on something interesting that makes the viewer go nuts about knowing you. Which, subsequently, would lead them to check out your profile and content.
- Look for favorite blogs which have a worldwide reach. There is no denying that it’d consume a lot of time, but your product will grow exponentially as your input of comments increases.
2. A Joint Venture Partnership
Join a company of your niche and split the profits of each sale with them. Finding a suitable candidate is not something complicated.
- Google search using keywords that relate to the industries of your domain.
- View the ads on the right-hand side of the page.
The ads prove that the corporation is ready to spend bucks promoting their product; therefore, persuading them is easy. Ideally, I would suggest contacting them with your proposal (suggest what you offer your product to their customers, in return for a share of the profits). Be kind, and focus on the merits of your product or service. It may take some time to reach the decision-maker, but it’d be worth it. Just be calm and persistent!
3. Blog things that Help and Educate in Marketing
Seems like something that won’t work? Trust me when I say this, this is becoming one of the most effective ways to increase web traffic. The upcoming generation loves to read and write. A blog must be made with a vision to provide value to readers rather than trying to sell them. Offering them value will help.
Try to generate a relationship with them so that they can trust and like you, and you’ll find people contacting you to ask what they can buy from you. As your blog starts to have regular posts on it, submit the URL of your blog to popular blog directories to let them know that you exist.
4. Classified Ads
Posting classified ads on different classified ads websites is one of the best marketing ways to generate traffic to your website. This will bring people to your websites and enable you to have many ‘backlinks’ from these websites to yours. This will also help to raise your rank on the search engine rankings.
It is almost similar to the classified ads in the newspaper. The only difference is the number of ‘backlinks’ you get when you put your URL in the ad.
Follow these steps:
Step 1.– Register your free account on the websites that generate online classified ads.
Step 2.– Design an ad. It should be to the point and brief. The site should be designed so that the viewer surrenders to look at it. You can see other ads like this online and get an idea to work this out.
Step 3.– Log in to the site, and paste the content you have prepared when asked to enter your ad.
Sometimes you can’t post the ad covering the entire country, i.e., While posting your ad, you will be asked to choose geographic locations where your ad should be previewed. These choices are limited. But you must choose the geographic locations with a maximum population with similar interests. You can overcome this problem by making multiple ads and then using them for different locations.
5. Target Social Media
There are no second opinions if I say that Facebook, Twitter, and LinkedIn are the best social networking sites for social media marketing. Adding a description of your business, photos, and personal information will be beneficial and enable you to send your message to lots of people. The people known to you will get to know that you have a start-up, and through them, you can promote your business online. That is how you should use the power of the network!
Interacting with all the people you know can help you promote online and get them to help you promote. Please don’t underestimate the power of this strategy, it may seem slow, but it will grow exponentially.
For example: In a month, you might have 100 likes on your Facebook page, but one year from now, you can have nearly 1000 a month because of the power of the network.
And this is how you can save thousands and thousands of bucks and grow your business incredibly!