The journey of a customer at your hotel is critical to your business. Many hotels will employ every technique in their arsenal to ensure that every client feels cared for. When it comes to their experience, no stone should be left unturned. However, a guest’s experience does not begin there; it begins the moment they see hotel lobbies with digital signage.
Your digital signage hotel solutions will establish you like a 5-star business, setting you apart from the competition. Want to stand out from the crowd like the 5-star you are? We have a few digital hotel signage solutions that will be sure to get your guests buzzing over the quality of your service.
Benefits of Digital Signage for Hotels
It’s hard not to look away from something that piques interest, so why not display what may interest your guests. Here are a few significant benefits to using digital hotel signage:
1. Brand Awareness
The first benefit to using the largest digital hotel signage – and the most crucial one – is brand awareness. Strategically placed screens in and around your hotel provide your guests personal insight about the hotel. Digital hotel signage is an element that can be personalized with brand elements, and it further reflects your hotel’s personality.
2. Promotes Activities
The use of digital hotel signage allows you to advertise hotel activities. Consider the pool, spa, tennis courts, gift shops, restaurants, and everything else you can provide for your visitors that can be displayed. In this way, it not only informs your guests about the ins and outs of your hotel, but it also entices them to experience all the hotel’s activities if done right.
3. Real-Time Information
Digital hotel signage is a fantastic tool to assist guests in finding their way around. It serves as a computer-generated hotel assistant, displaying services to meet the demands of guests. Guests may adjust to their surroundings using electronic signage, giving information on demand, identifying local activities and assisting with check-in.
Cool Hotel Signage Ideas
As a hotelier, you may be obliged to maintain your delivery standard in line with the rising popularity of technology. Digital hotel signage may help you raise the bar on service while promoting you as trendy. Here is a compilation of creative digital signage hotel solutions that will establish your hotel as current.
1. Social Media Marketing
By combining even the largest digital hotel signage with the potent marketing tool of social media, you can show live social media postings made by guests staying at the hotel. It allows others to observe what others are experiencing on the premises while promoting your hotel’s activities.
2. Virtual Experiences
Digital hotel signage, especially if it gives a virtual experience, might help assist guests in experiencing something new. You may scatter them about the property to provide guests with a perspective of different scenery. Imagine stepping up the stairs and being greeted by digital art that elevates your emotional state.
3. Convenient Meal Planning
The less work visitors have to do, the more likely they are to stay — as the saying goes, less is more. Placing interactive digital hotel signage in guest rooms allows them to plan their meals before even arriving at the restaurant. Knowing what to expect ahead of time ensures that service quality is at an all-time high.
How to Design Digital Signage for your Hotel
Understanding your customers is as simple as knowing what to put on your digital hotel signs.
Personalizing digital signage for hotels improves the client experience while also setting the tone for the entire establishment. Knowing what technology and software are required to install digital hotel signage, on the other hand, is essential. Telemetry, for example, can advise you on the best course of action for implementing your desired digital hotel signage as well as the equipment required.
As you may have observed, digital hotel signage solutions can help you upsell your services, entertain your customers, and provide ease. The most important advantage of digital hotel signage is that it can be customized to meet the demands of both you and your visitors. You have complete control over how you present your brand and how you succeed.
