Spas, like any other business, need regular customers to thrive.
In the competitive and rapidly growing health and wellness niche, a steady customer flow can be difficult to gain, especially if youโre not using the right strategies to promote your business.
Traditional marketing methods are slowly becoming outdated.
One of the main reasons behind this is the internetโs prevalence in online marketing.
The days of handing out flyers as the only way to generate new customers are far behind us.
You can get new people to walk in and try out your services on autopilot, even when youโre out having a good time with your friends.
Does that sound like something youโd want?
If so, weโll be discussing all about lead generation for spas in this article.ย
Best Ways to Generate Leads for Spas
1. Build a Custom Websiteย
If you havenโt built a website for your spa already, youโre missing out big time.
Did you know that over 70% of people look up a service on Google before using it?
This means that you need to have your domain online. And it needs to showcase your business in the best way possible.
Alongside the looks, youโll also have to provide details about your spa. This includes the kind of services you provide and your specialty โ the one thing you know youโre better than everyone else.
Set up a Contact Us page where people can find all the ways to contact you at a glance.
This increases brand credibility and lets people know that youโll be able to provide value for their time and money.
And when youโre running ads or growing your social media accounts, the website is where youโll direct all your traffic.
Building a Landing Page
A landing page eliminates all distractions and promotes one call to action.
One of the most common mistakes businesses make is having only a couple of landing pages at best.
This removes much room for analysis and new leads for your business.
The more landing pages you have, the more leads youโll generate. Itโs as simple as that.
More landing pages allow you to split test, as in the image above. This shows you which elements work best with your audience.
As a result, youโll be able to develop several tried and tested landing pages with the highest chances of generating new leads.
2. Set Up a Mailing List
A mailing list gives you leads that you have control over.
You can send them an introductory email sequence and customized offers and deals that can help increase conversions.
Once you have a database of potential customers, you can send them emails like the one above.
It encourages readers to try out seasonal offers in a quirky and confident manner.
And you can do the same once you have many people you can send it out to.
But people wonโt give you their contact details for anything.
So, you need to offer something in exchange for their email addresses.
This can be a discount on their first visit, a free treatment, or a complimentary product on their next visit.
This offer will make it a no-brainer for people to opt-in to your mailing list or newsletter.
You can also set up a blog for your website, which offers valuable information on topics your audience might search for.
Upon their visit, you can prompt them to sign up for your mailing list for more articles about similar topics and offers for your spa.
3. Refer-a-Friend Programs
You should know that your existing customers can bring in new leads, too.ย
This can be achieved through referral programs.
Encourage existing customers to bring their friends on their next visits.
You can offer both people a discount on their next visit or a complimentary massage for the one who refers.
These are only a few examples; you can offer any extras you feel comfortable with.
Hereโs the thing โ 72% of people get information about new services from their friends and family โ their most trusted source.
So, you need to get your clients to tell others to try your amazing services.
And what better way to do so than to offer an incentive?
Establishing a reward system gives people something to work towards when they review your spa or bring a friend in.
4. Create Online Content
No matter what kind of business you own, you need active social media accounts to connect with new leads.
Your social media presence is often perceived as your brandโs inherent value.
So, having a presence on Instagram, YouTube, and Facebook is more important than ever.
Share videos of your clients getting a massage. Invite them to share their experiences (which serve as testimonials, too!). Ask your audience what theyโd like to seeโbust myths about wellness.
You can try to base your socials on these content ideas.
Boost interaction through giveaways and contests to get your name out there.
Creating short-form content on YouTube, TikTok, and Instagram can also help you boost your online presence. This will help you gather an audience to whom you can send offers and invites when the time is right.
5. PPC Campaigns
Investing in a pay-per-click ad campaign is the best way to reach potential clients and convert them into new customers.
A PPC campaign will work even if you donโt have a sizable budget.
You only get charged based on the number of people who click on your ad.
So, you donโt have to worry about people who see the ad without clicking on it and taking action.
Types of PPC Campaigns
There are several different kinds of PPC campaigns that you can use to your benefit.
The most popular one is using search engine marketing to promote your business.
In this campaign, your landing page will appear at the top of Googleโs search results when your audience searches for relevant keywords.
The other campaigns are display ads, retargeted ads, or affiliate marketing.
Display ads are more visual. They appear in the form of banners when people browse other sites.
Creating an attention-grabbing banner ad is key to converting leads when using display ads.
Retargeted ads will promote your offer on other sites, including social media.
Although not PPC campaigns, making your business appear on local searches is key to attracting local leads, this means your spa pops up in searches like โspa near me.โ
For this, set up your brand on Google My Business. Add pictures and contact details so potential customers can find you when needed.
Steps to Set Up Your PPC Campaign
Here are some quick steps you can take to set up a PPC campaign yourself:
- Narrow down your target audience: Find out their preferences, age, interests, and location (since you have a walk-in location).
- Find the relevant search keywords: What are your prospective clients searching for on Google? Find out the search terms to include in your campaign. Donโt base it on the number of monthly searches. Instead, focus on relevance.
- Draft an ad: One of the best ways to have an attention-grabbing sponsored search on Google is to launch an amazing offer. Sum it up in a few short sentences.
- Deploy the ad to appear to your target audience.
- Analyze the findings of the initial few days of running the ad and optimize.
A PPC campaign needs a lot of planning and optimization down the line.
Youโll also need to split-test your ads to see what works and what doesnโt.
Even though you can operate under a budget, youโll need to devote much time and attention to marketing your spa.
Let the Experts Help You Generate Leads
Weโve discussed several free strategies to generate leads for your spa today.
But none of them are as effective as a well-planned PPC campaign.
You could try it out using the steps weโve mentioned above. However, it requires a lot of attention to detail and regular optimization.
So, let the experts help take care of the leads. You can focus on providing the best customer experience and maintaining the revenue-generating aspects of your spa.
Last Updated on by Icy Tales Team