No matter what type of a business you are running, there is one thing that you won’t be able to deny. You invest a lot of money in marketing, because that it basically the only way for any company to get the word out there and get people acquainted with their products and their services.
Of course, the actual techniques used to get the word out there vary from one business to another and, what’s more, one and the same company uses multiple strategies when it comes to this. Telemarketing, as explained on this page, is one of those useful strategies.
If you do tend to use this technique to your advantage, then you know precisely how useful and beneficial it can actually be. So, I won’t dwell on talking about that, because you are by now probably perfectly aware of the benefits of this specific marketing strategy. There is, however, one thing we do need to talk about today and that is directly connected to telemarketing.
To put things simply, no matter which particular marketing technique you are using, you always need to know precisely how it works, as well as if there are any rules you should follow in order not to get in trouble with the law. You need to make sure that you are doing everything by the book and that you aren’t taking any actions that are against the rules during your advertising process. When telemarketing is in question, this might be something you should be rather worried about.
Of course, you don’t need to worry about taking those wrong actions if you get acquainted with them properly. In other words, when you learn about the ins and outs of the entire telemarketing process, as well as the rules and regulations, you won’t have to worry about breaking any of those rules, because you’ll certainly be compliant with them. Well, there is one specific thing that you need to be rather familiar with when it comes to these rules and regulations, and we are going to check it out in more details today.
What Is TCPA?
As mentioned, we are now going to check out one specific regulation in more details and thus answer two important questions for you. What is TCPA and what is TCPA compliance? By getting your answers to those questions, you will undeniably get a much better idea as to what this particular act entails. Of course, there is also the question of what this act means for your business, but we’ll get to answering that one a bit later.
So, let us begin with the basics here. The TCPA, or the Telephone Consumer Protection Act is actually a federal statute that has been created with the aim of protecting consumer privacy. The privacy of the consumers is protected with by controlling telemarketing communications. In simple words, there are people you can freely call and then there are those you should never call.
If you are now wondering what TCPA compliance is, I think that the answer is perfectly clear already. As mentioned, there are people that shouldn’t be contacted by telemarketers and their numbers are added to the Do Not Call Registry.
So, if you are TCPA compliant, then it means that you are not contacting the people from this particular registry and that you are, thus, not making any unsolicited and unwanted calls. I suppose you do understand the importance of being compliant with this act.
What Does That Mean For Your Business?
If you are not entirely sure what this means for your business, though, let me be even clearer in these explanations. Basically, if you choose not to comply with the TCPA, you are bound to get fined. Now, those fines can range from $500 per violation up to $1500 per violation. So, if you make several violations during the day, whether accidentally or on purpose, you’ll need to pay quite a lot of money.
Read more about TCPA: https://www.jdsupra.com/legalnews/beginner-s-guide-to-the-tcpa-69020/
You should know that misunderstandings and lack of technical compliance cannot be your excuses for making these calls. To put it differently, nobody will care for any of those excuses, meaning that you should simply do your best to make sure that you are complying with the TCPA so that you don’t end up paying some large fines. You’ll have to put quite some effort into it.
The good news, though, is that there are certain tools out there that can help you stay compliant with the Act while not having to be worried about it constantly. Those are the tools that will regularly update the Do Not Call Registry for you and keep it accurate by deleting the numbers that shouldn’t be called. These can help you do everything by the book and not worry about any fines whatsoever.