A great way to use US phone numbers in your marketing efforts is the strategy of call tracking. Call tracking allows you to keep an eye on which advertising and marketing campaigns are pulling in the calls.
Don’t be misled into thinking that this is not important. If you don’t understand how your callers are finding you, you can’t make the most of your marketing strategy, and you could be losing out in huge sales. Tracking your calls can help you maximize your advertising budget and to understand which channels are the most effective to reach your target market and garner the most sales.
How to Track your Calls?
By using virtual numbers and different extensions, you can track your calls from many sources including:
- Newspaper and magazine ads
- Flyers
- Billboard ads
- Direct mailings
- Emails
- Websites
- Radio and TV ads
- Social media pages
- Business cards
Call tracking can help you see which channels are the most popular, which keywords are working, and which images draw attention.
Where to Use Call Tracking?
Think of all the places you market your business. Which are the most appropriate ones to track your US phone numbers? Start by making a list of everywhere your company’s US phone number is displayed. Now think of all the places you may want your number displayed in the future. Now, take a look at some of the levels of tracking you can use to make the most of how you use your US phone numbers in your marketing strategy.
Keyword Level Tracking
Call tracking allows you to keep an eye on which keywords are driving the most calls on your US phone numbers. You can make this work by subscribing to a number of virtual US phone numbers which are unique to your company. Each time a customer finds your business online, they will see one of these business telephone numbers. Which one they see will depend on which ad they are looking at.
When you get a call from that number, you will know exactly which ad drove the call and which keyword was attached to it. Once you can see firsthand which keywords are bringing in calls, you will be able to see which marketing campaigns are working and which ones need to be tweaked or dropped.
Campaign Tracking
This level of tracking lets you see which ad campaigns are attracting the most calls. You will be able to use the information from your phone calls in your online Global Call Forwarding dashboard. You can use this data to compare the results from your online and offline ad campaigns so that you can get a clearer picture of your US phone numbers in your overall marketing strategy.
Multi-Channel Tracking
Typically, most of your customers will interact with your business in different ways. It can sometimes be difficult to track your customers’ exact journey. Multi-channel tracking is the solution because it allows you to clearly see where and how an online channel brings telephone calls to your US phone numbers.
For example, you may have a potential customer who first finds out about your business from a Google ad. After clicking on the ad, they are taken to your website. Several days later, something reminds them of your website, and they decide to check it out again. This time they type in your business name directly. After browsing for a while, they go offline. The next day, they have a question about a product they want to purchase and make the call after doing an online search for your contact number.
Call tracking with multi-channel attribution allows you to see the entire customer journey. Multi-channel tracking lets you see each step which leads to an online activity leading to an offline call from your US phone numbers.
Providers such as Global Call Forwarding can help you make the most of US phone numbers in your marketing strategy. When you subscribe to their virtual US numbers you will have the option of using local or toll-free numbers for your business. You can also choose a vanity number to help you track your calls.