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When it comes to betting, every continent has its flavour. From football fields in Europe to cricket pitches in Asia, people love to throw some money into their favourite sports, hoping for a win. But let’s be real—not all sports are created equal in the world of gambling.
Some sports pull in punters like flies to a barbeque, while others just don’t make the cut. Whether you’re into football, cricket, or American football, it’s important to know where the action is. And if you’re thinking about placing your next sportbet, here’s what you need to know.
North America: The Land of the Spread Bet
When it comes to betting in North America, sports fans are not messing around. The options are endless, but a few sports stand head and shoulders above the rest.
- The NFL is king in North America. It doesn’t matter if it’s preseason or the Super Bowl—Americans (and Canadians too) love betting on football. From point spreads to prop bets, there’s always something to wager on in football. The Super Bowl alone pulls in billions in bets, and that’s just the legal side of things.
- Basketball is the go-to sport for daily betting action. The NBA, with its long season, constant games, and endless player stats, offers a playground for bettors. And it’s not just the U.S.; Canadians are betting on basketball too, especially with their homegrown Toronto Raptors making waves.
- Want a sport with loads of games? Baseball’s got you covered. With over 2,400 games in the regular season, the MLB gives bettors a ton of opportunities to place their bets. From moneyline bets to the always popular run totals, baseball offers a different pace but just as much action.
- If you’re in Canada, the NHL is life. But it’s not just the Canucks who are betting on ice hockey. Northern U.S. states are just as obsessed. Betting ramps up during the Stanley Cup playoffs, but regular season games offer plenty of opportunities to bet.
Europe: Football’s Sacred Ground
If North America is all about touchdowns and three-pointers, Europe is living, breathing, and betting on football (or soccer, if you must).
- Football (Soccer) No surprise here. Football is everything in Europe. Whether it’s the English Premier League, La Liga, Serie A, or the Champions League, football betting reigns supreme. With options like outrights, over/under, and match results, football dominates European sportsbooks. In places like the UK and Spain, betting on football isn’t just a pastime—it’s practically part of the culture.
- Don’t sleep on tennis betting in Europe. Major tournaments like Wimbledon, the French Open, and ATP events give bettors plenty to wager on throughout the year. And with the global nature of tennis, there’s action 24/7. Set bets, match winners, game totals—you name it, tennis offers it.
- Though it might feel like an old-school sport, horse racing is still massive in countries like the UK, Ireland, and France. Major events like the Grand National see betting activity go through the roof. For many bettors, racing is as much about tradition as it is about the thrill of a well-placed bet.
Asia: Cricket and a Side of Football
In Asia, sport isn’t just entertainment—it’s a way of life. And when it comes to betting, two sports stand out above the rest.
- Asia’s obsession with cricket is unparalleled. Especially in India, Pakistan, and Sri Lanka, cricket betting is huge. The Indian Premier League (IPL) is the main event, with millions of people tuning in—and betting—on each match. Whether it’s Test cricket or the fast-paced T20 format, cricket betting in Asia is a national pastime.
- Football (soccer) is also massive in parts of Asia, particularly in countries like China, Japan, and Southeast Asia. The Premier League draws huge betting interest, and European football leagues have a huge following. Even local leagues are starting to see a rise in betting as the sport continues to grow in popularity across the continent.
- In countries like Indonesia and Malaysia, badminton is taken very seriously, and so is betting on it. International tournaments and national championships attract a fair share of punters, all hoping to cash in on the action.
Africa: Football Fever
In Africa, sports betting is booming, and the focus is clear—football is the heart of it all.
- It doesn’t matter if you’re in Nigeria, Kenya, or South Africa—association football (soccer) is king. The English Premier League is wildly popular, as are international tournaments like the World Cup and AFCON (Africa Cup of Nations). Locally, African leagues are growing in betting appeal too, as platforms expand across the continent.
- Cricket isn’t just for Asia—South Africa is a cricket-loving nation, and betting on the sport is equally strong. International matches, the Cricket World Cup, and T20 leagues draw in a healthy number of cricket punters in countries like South Africa and Zimbabwe.
- Thanks to the legendary Springboks, rugby betting is also big in South Africa. Major events like the Rugby Championship and the World Cup attract bettors who love to see their team smash through the competition.
South America: Football All Day, Every Day
South America has one true love, and it’s football.
- From Brazil to Argentina, football betting is a way of life. The domestic leagues are huge. International tournaments like Copa Libertadores and the FIFA World Cup also bring bettors out in droves. It’s not just passion that drives the betting—it’s the excitement of the unpredictable nature of South American football.
- Basketball is slowly making its mark on the South American betting scene. With the NBA gaining popularity and local leagues picking up steam, basketball betting is becoming a serious alternative.
- Argentina stands out for its love of horse racing. Betting on the races might not be as popular as football, but it’s still a significant betting market, with traditions going back decades.
Oceania: Rugby, AFL, and Cricket Madness
The southern hemisphere has its own set of sports obsessions, and they’re intense.
- Whether it’s Rugby Union or Rugby League, Oceania (specifically Australia and New Zealand) is rugby crazy. The Rugby Championship, Super Rugby, and the NRL are all top betting markets. Punters love predicting those bone-crushing tackles and last-minute tries.
- Australia’s very own Australian Rules Football (AFL) is one of the biggest betting markets Down Under. Whether it’s during the regular season or the Grand Final, Aussie punters love to bet on their favourite teams as they battle it out on the field.
- The Aussies and Kiwis are mad about cricket, and the Ashes series is practically a national event. International Test matches, T20 leagues, and the World Cup all get heavy betting attention in this sports-obsessed region.
What Sport’s Got Your Money?
No matter where you are in the world, sport is a universal language—and betting is its loudest accent. Whether you’re following football in Europe or rugby in Oceania, every continent has its own betting culture and favourite sports. So, what’s your go-to bet?
Last Updated on by Icy Tales Team