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Free social media management tools are what all influencers marketers want. There are influencers or content creators who post multiple posts in a day, as in a maximum of three posts per day which makes them consistent and hence the engagement is more. It should go with the trends too. The scheduled posts must be related to the latest trends so that the audience can relate.
The Instagram stories they put must not be too lengthy or too short. Too long Instagram stories make the audience skip, and too short would reduce engagement.
While posting from a business account, there can be posts that can be sponsored either by themselves or other companies. It is known as Instagram ads.
Creating content is a daunting task. The content ideas just would not come easy every day. The Instagram page uses more visuals than Facebook accounts.

For being known and get monetized for the work you do, one must be creative and consistent. They should schedule posts or have a free plan way ahead of their time so that their posts can be posted consistently.
There are influencers or content creators who post multiple posts in a day, as in a maximum of three posts per day which makes them consistent and hence the engagement is more. It should go with the trends too. The scheduled posts must be related to the latest trends so that the audience can relate.
Social media engagement is important as only when the audience likes, comments and shares the content will the page be known.
Twitter accounts, Instagram pages, and Facebook pages of various brands or companies are very important to engage with the audience. The need to respond to the customer’s feedback or reviews is important too. Anyone can create a free account for major social media pages such as Instagram, Facebook, Twitter, etc.
There are various apps that have free plans that are actually the trial period as well as the paid plans. The paid plans can be weekly, monthly, or annually, which varies according to different apps.

1. Free Social Media Management Tools: Canva
The first social media management tool we will be talking about is Canva which helps create and standardize each image according to each social media handle. Any individual who is not a master at designing can edit with this app as there is a presence of a lot of templates that they can use.
Free social media management tools: Features
Layouts
Canva has innumerable types of layouts available, so even a person who lacks the artistic ability can work with it, and there is a presence of customization as well. We can make our own by swapping out images while the font and the text can be changed as well.
Categories
The categories under this include photo collages, bookmarks, resumes, business cards and many more. Canva provides free video tutorials if we want to know more about branding.
Possibilities
There are endless possibilities in Canva, and we can use it for various social media accounts we have, which include Facebook, Instagram, Pinterest, Tumblr, etc. If you have a website or a blog and are in need of a cover page, Canva can surely help.
Graphs and Charts
All written on the website or the poster would not make it attractive. By adding data in graphs and charts, it is appealing to the audience.
Can offer various types of charts such as bar charts, pie charts, etc., with various colors available. There are various icons stickers available as well.
Usage
- Sign in to canva.com with all the required credentials.
- Create a design
- Choose any from the available options, Custom dimensions or a range of pre-selected sizes.
- Set a background of your choice from the patterns available, or we can even upload a photo from our device.
- Add the text from various fonts available
- Save with the file name of your choice
2. Free Social Media Management Tools: Social Champ
The next one of the free social media management tools is Social Champ which helps the creators to maximize the reach of the content they post, track their daily performance, and of course, the audience engagement.
Free social media management tools: Features
Analytics
Social Champ allows us to check the analytics of the posts, tweets, likes, and retweets in a graph. Comparison from days to weeks to months of analytics is possible as well.
Group
We can add the team members of our choice, and various roles such as editor, admin, and author can be assigned so that it can be better managed.
Since any authorized team member can reply to the messages or comments, it will increase traffic and is manageable from one centralized dashboard.
Recycle
The collections can be created from the content, which is evergreen and can be used in the upcoming campaigns which are yet to be planned, and there is zero wastage of posts and hence making use of the full potential.
3. Free Social Media Management Tools: Zoho

Zoho Social is one of the free social media management tools where we can have a flexible schedule to post. It tracks when the customers are online, as in during which part or time of the day the audience sees our Facebook page, Twitter account, Instagram post, etc.
Free social media management tools: Features
It can track the revenue from our own efforts on social media.
Zoho, also from social media, does generate leads as it helps us to engage with prospects, and this could be done only because of its integration with Zoho CRM.
It tracks brand mentions.
It does not cover social media platforms such as TikTok or YouTube.
If in doubt, there is a presence of good customer service and also easy access to find manuals and user guidelines.
Zoho social gives the users a clear vision and plans an actual roadmap to achieve future goals.
Usage
Once you sign up with Zoho social, you can connect your brand with various social media channels via Zoho social.
Connect the social media apps via the said instructions they give.
Go to settings, go to social channels to connect to all other additional social channels.
4. Free Social Media Management Tools: ContentStudio
Many start-ups have grown during the pandemic, or some just started due to the pandemic. One of the free social media management tools is ContentStudio.
We all know how impactful collaborations with various artists are. It helps collaborate with the clients you have and create, schedule, and publish. As said earlier, trends need to be followed, so this mobile app reminds me you that.
Free social media management tools: Features
Discovery:
It includes for any topic to find or analyze.
Content discovery will help the users save time, and there is a presence of Artificial Intelligence that works as a listening engine.
With the help of millions of sources available, fresh content could be found.
This social media marketing tool offers various languages in searches.
Influencer Discovery
Influencer marketing is the need of the hour, and with the help of this social media scheduling tool, one can easily find influencers on Twitter, YouTube, and Instagram.
It does consume time, so ContentStudio provides tools that are helpful to find these influencers based on analytics such as engagement and also the followers.
Since some influencers have a certain amount of a fake follower base, this tool will help analyze that.
Content Insights
ContentStudio social media management has the usage of Artificial Intelligence and also includes complex data – analysis, which helps us to extract helpful information and content based on a topic or a competitor.
Publish
ContentStudio allows the users to post or schedule posts across various social media as well as blogging platforms.
Usage
The first step is to discover a plan before the action.
Can create a workspace
Having branded intros for your videos will make us stay consistent.
After the part of the video is done, create a photo or video template which can be easily edited and reused.
Make sure you name the conventions properly to remember, such as Digital ads, Blog, Audio, Social media, etc., rather than AllAds20182019 or ContentStudioDrafr2, etc.
A usage style guidance should be used, such as to specify on certain templates that only a particular font size should be used. Storing in the content studio cloud can bring easy access.
If there is a campaign switch happening every month, the update should be done even on the content studio very often.
5. Free Social Media Management Tools: MeetEdgar

As previously said, one must have a professional plan ahead as to what are the Instagram posts or what social media content they need to do for at least one month.
MeetEdgar is one of the free social media management tools available which has a free version as well as a paid plan. Multiple social media platforms managing is not easy, and this app shows us the past schedules if we do not have the current ones so that we can get some ideas.
Free social media management tools: Features
Categorization is possible into various categories such as promotions category, general category, etc., which is helpful while posting via Facebook or Instagram posts or any other social media content.
Sometimes we get preoccupied with many other things, and we become blank on what to do. MeetEdgar connects our social platforms and offers suggestions as well.
It does help when there are scheduled posts or to schedule content so that it would give us a quick decision making in what to post when and at what time of the day so that there is maximum people engagement.
The presence of a recurring weekly schedule helps to create the time slot which we want for social networks or major social platforms.
Usage
Add our own social media accounts.
Organizing the categories would help prevent chaos at the last moment. So, we can categorize into general, my blog posts, promotions and specials, recommendations, etc.
Adding content is necessary, but we have to approve it to allow it to transfer to the library.
Save and schedule posts as in we can approve, send now and save or approve, schedule, send and save. It is in the user’s interest we can choose anyone.
6. Free social media management tools: Later
Later is another one of the free social media management tools where it helps us to post on social channels such as Pinterest, Facebook, Twitter and mostly Instagram. It helps with having more than one link per post or even in bio. However, to begin with, one must have an image and not just a text.
Free social media management tools: Features
Hashtags are important for all social networks. Instagram has the usage of the maximum number of hashtags, and that is thirty.
Many hashtags do not look good either. Later has an algorithm to generate 30 important hashtags which show the most relevance, which helps in boosting the audience interaction engagement and helps connect to a larger or a wider audience.
Nobody likes repeated captions. We might get a caption while doing something, so what we can do is, use the saved captions feature on Later, which saves time, and have it whenever we need it.
Everybody loves a win-win situation, so the search and repost feature can be used when we do not have the latest content to work with or running low on pictures.
Later is a tool that allows social media posts up to thirty per month is given free.
Usage
Add social profiles so that we can start to schedule posts.
In the media library, we can add and store as many photos as well as videos as we prefer.
Can also create a plan for the entire week as well as the month.
Schedule the posts via the calendar.
A scheduled time is also possible where we can auto-publish.
7. Free Social Media Management Tools: Iconosquare

Iconosquare is great if we have a lack of consistency for posting on social media. It involves the management of posts as well as comments. These free social media management tools tell us what time we should post so that the audience engagement would be more.
Free social media management tools: Features
Every social media management platform requires different social media strategies, different social media campaigns, etc. Iconosquare helps us to see what works the best and what does not and which offers a better presence on the platform.
Instagram has reels, so Iconosquare has content types that act like reels, and it also has an automatic posting feature.
A straightforward user interface is set up, and post engagement of the success of particular photos or reels or IGTV is also tracked with great analytics features.
8. Free Social Media Management Tools: CoSchedule
Just like how Facebook, Instagram and WhatsApp are all connected under one, CoSchedule is one of the free social media management tools where it helps to combine the contents of the blog as well as your social media.
To know how it looks to the audience, before publishing, the preview is available too. With CoSchedule, one can directly link with Google Docs and Evernote.
Free social media management tools: Features
A plan is required to keep us consistent and not forget what things are pending.
So, CoSchedule, all in one place, places all kinds of projects which is related to marketing projects which saves time.
Task templates help the users to reuse the checklists.
It can also ease the user’s job by allowing them to delegate tasks so that the team members can be held accountable for hitting deadlines.
There is no confusion over what person does what as CoSchedule gives all the team members the entire visibility of what each one is working on, which is possible due to the calendar interface.
Within the app dashboard, direct publishing is allowed with various social networks as well as through WordPress.
Usage
Sign up and enter all the credentials and adjust the settings according to your requirements.
There is a small onboarding process that links to WordPress accounts as well.
Change the calendar schedule according to your preference. An option to add a new calendar and manage multiple calendars is also available.
Add new tasks and manage the tasks in the calendar as well as contributors.
9. Free Social Media Management Tools: Buffer
Sometimes on various social media platforms, we might want to post simultaneously and not one by one. Buffer is one of the social media marketing platforms where we can do post or schedule posts simultaneously. This is not limited to only Facebook and Instagram social accounts but also Twitter, Pinterest, and LinkedIn as well.
Free social media management tools: Features
For customizing one’s web browser, a small software tool exists known as browser extensions. This app has this amazing feature too.
Thus, it helps to manage multiple profiles hassle-free. We all know the increasing demand of knowing basic analytics in the current scenario. This app has analytics and engagement features. It allows users to schedule posts in a queue format list.
Social media managers can manage their business conversations with Buffer Reply, which contains reports for the response from the company’s side and can highlight performance for the media team.
Usage
On the buffer website, add posts.
The buffer includes browser extension as well, so with the help of that, we can share it directly to a blog post or a website.
Add to queue option helps us to choose when to share our posts.
Last Updated on by Sathi