When it comes to the internet, marketing is one of the most important aspects. There are tons of online businesses, all striving for a big share in the profits. However, only a lucky few are able to find success that they need.
Before understanding the importance of marketing, let’s talk about what it is. Marketing your product means reaching a wide audience. It’s quite understandable why a business would wish to market. You need more and more people to know about your business, but what’s important is that you’re reaching your target audience.
For example, promoting your business to someone who has zero interest in your product would not result in good profits for you since the person would not turn into a customer. Your success rate would be low causing your advertising budget to go to waste. This causes businesses to fail.
According to reports, more and more businesses are waking up to the importance of online marketing and increasing their budgets. One such company is Helix House, which has carved a niche in the digital marketing niche. Being a digital advertising agency itself, it has to create an example for one and all. Today we’re going to look at how this company markets itself and what we can learn from it.
- Only Reaching Target Audience
The company is only marketing to its target audience which causes it to maximize every dollar it spends on its advertisement. The company is well aware of who can turn into a buyer and uses different methods to reach to that one person.
It uses different tools to find its target audience and reach to them. These include getting feedback through feedback forms etc.
- Using Every Platform
The company is found on every platform. Let’s have a look at these:
- Search Engines: Search for related terms and you will see how Helix House is ranked well on search engines including Google and Yahoo. Considering 50% of a website’s traffic is organic, it is very important for your site to be search engine friendly.
- Social Media: The website is highly talked about on social media platforms including Twitter and Facebook. With 80% of users on the web using at least one social media platform, it has become more important than ever to be on social media platforms. The company has realized this and seems to be doing well.
- Advertisement: Other than social media and SEO, which are technically free aspects of marketing, the company seems to be spending on advertisement as well in the form of PPC. Run a search and you will see it landing as an option.
While it would be hard to guess where most of the company’s revenue comes from, but considering how it is doing, it wouldn’t be wrong to state that all the tools have been proven to be beneficial.