Prerana Jain, a name synonymous with creativity and innovation in the realm of jewelry design, is the visionary founder of Boli, a renowned handmade jewelry brand. With a compelling and distinctive approach to jewelry crafting, Prerana has etched her name as a trailblazer in the industry.
Her journey is a testament to her passion and relentless dedication to the art of jewelry design. Each piece from Boli is a testament to Prerana’s unique vision. Her designs have a voice of their own, speaking volumes about her inspiration, love for creativity, and her profound connection to nature and her surroundings.
As you journey through her creations, you will find that her jewelry tells stories, inspired by everyday objects, elements of nature, and her personal experiences. Prerana’s distinctive approach has transcended traditional barriers, allowing her to create jewelry that resonates with a diverse audience.
Her commitment to inclusivity and versatility ensures that her designs are not confined to a single demographic but cater to all who appreciate the allure of fine jewelry.
Q: Prerana, for our readers who may not be familiar with you and your journey, could you share a bit about yourself and your journey?
Prerana Jain: So hi guys, I am Prerana Jain, founder of Boli. I’m a jewelry designer, I’m an entrepreneur, I also do corporate jobs as many of you guys do. So Boli basically is a baby of mine, which was created during lockdown. Boli means that something like speech, like a verbal thing.
So I wanted to create that my jewelry, the stuff that I want to create just speaks for itself rather than me going and telling people that, oh, this is this, this is that. So once you have the jewelry on you, or even if you just see it, you will understand that, okay, what she means, what is her inspiration? It’s very simple, yet very exclusive in its own kind. Nice to know.
Q: So how did your early experience with your father’s business influence your passion for jewelry design?
Prerana Jain: So I used to work in my father’s business first, it was also jewelry, that made me do my jewelry designing, grading, and other parts. But then it was always something that I can’t create anything in real gold, because it’s expensive. What iif it doesn’t sell? What if it’s just laid back? So that was a fear that I and my father, both of us had in my designs.
So then lockdown hit, and we had no chance, like I could not create my designs, and I could not sell it. So it was just created out of nowhere that, let’s do something, let’s create, you know, the inspiration that I take from my everyday things, and how to go about it and everything.
And I just started it, I was not knowing whether I’m going to be successful, whether it’s going to work or not. But I just wanted to do it because I love jewelry.
I love designing jewelry by taking inspirations. And that is how, you know, like Boli and the support of my father, mother, that okay, fine, give your designs a go at least because they really liked it, and the customers that I was dealing with even like they really, really loved my jewelry and everything. So that is how it inspired me.
Q: Prerana, the name Boli carries a significant meaning. So how do you feel these concepts manifest in your designs?
Prerana Jain: I would say that it’s exclusive in its own kind. Like taking inspiration from your everyday objects, or maybe animals or I was just walking as I was coming for this interview, I was just walking and I just saw something random, and I thought, okay, why not just put this into creation?
Like why not just make some jewelry out of it, maybe a brooch, maybe an earring, or you know, anything.
So it’s always the creativity in me that, which is of course, why we are having Boli right now because it’s a very creative brand. And I want to play with a lot of materials that I don’t get to do in real gold and silver.
So, and yeah, I guess that’s about it. Like that sums up the whole thing, my inspiration and every day how there’s something in me that I want to do globally. So that’s why I have Boli with me.
Q: So as you said, nature and your surrounding play a significant role in your designs. Can you describe a specific piece that was deeply inspired by nature?
Prerana Jain: All of my pieces, if you have a look at them, will be inspired by nature. Like there’s nothing that will not have nature in it. Even my house is full of trees and everything.
I just want nature to be with me. So I actually, there’s one piece that I’m coming up with maybe for Diwali or maybe after Diwali, I’ll be launching it.
I was just in SeaWorld in Abu Dhabi because that is where I currently reside in the Middle East. So I was just visiting Abu Dhabi, the SeaWorld. And there were so many cute seahorses and all the sea creatures.
And I never made anything of sea creatures in my jewelry. So that is one thing, like the babies, they’re so cute. The seahorses, they were so cute that I literally took a picture of it.
I sent it to my craftsmen that I want this to be made in this color with this embroidery on this piece, be it anything. So yeah, that is a piece that I’m eagerly waiting to get it done and to actually style it in many different ways. We all are looking forward to it.
Q: So the White Tiger broach has received notable attention. Could you tell us about its creation and your collaboration with Cosmopolitan?
Prerana Jain: It all started with two people in my life. One, there was Pooja, she was a very close friend of mine who used to work, who I guess she still works in Cosmo.
And she was like, “I’ve got a good opportunity for you. Let’s do the collab, the Cosmopolitan awards were coming up, which normally happens for all the influencers. So she was like, why not we give it a chance, you know, like, why not we have some recognition for your brand.”
And then I was in talks with Nanditi Bhalla. So she said that your jewelry is stunning. Let’s do some PR packages and everything. And she was like, for men specifically, and for some women, I would like to have some broaches.
And at that time, while I was just thinking what kind of broaches to do, my nephew, he had just gone to South Africa. And he was describing me this White Tiger, there is this whole feeding session that they do over there.
And he was just describing that to me that, “Wow, you know, like, I was so good at it. I did this, I did that.” And I was like, “Wow, if that is so beautiful, what will it look like in jewelry.” So that is how the White Tiger came.
And then the Cosmo collab happened. And then it was in the magazines and many influencers whom we delivered the package. I got like, a very good satisfaction via it.
In conclusion, Prerna Jain’s interview unveils a captivating narrative of resilience, creativity, and a harmonious blend of cultural influences in her entrepreneurial journey with Boli. From the brand’s inception during the lockdown to the intricately designed pieces inspired by nature, Prerna’s passion shines through.
Her commitment to inclusivity, engagement with customers, and a positive, manifestation-driven mindset contribute to the success and dynamism of Boli. Looking forward, the promise of culturally rich collections and undisclosed collaborations suggests a future where Boli continues to evolve and enchant a diverse audience.
Prerna’s story serves as an inspiring testament to the transformative power of confidence, resilience, and a genuine connection with one’s craft in the competitive world of entrepreneurship.
Check out the whole conversation with Prerna Jain on our YouTube Channel.
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B. Tech in Computer Science.