Vishal Gupta, the founder of 7eventzz, is a young entrepreneur with a strong vision. He has the heart to take risks, which enabled him to build this event planning company during the tiring time of the pandemic. The company is barely over a year old but has an incredible internet presence and is known for its work and innovations.
Here is Vishal Gupta in conversation with ICY Tales.
Q) Pandemic has affected many lives and businesses when almost everything moves to a virtual space. How has this impacted you, personally and professionally?
Vishal Gupta– These are the hard times for everyone, the pandemic has not been easy, and many businesses have faced losses, but for us, it came as an opportunity despite the odds. Due to pandemics, people have started celebrating in their houses, since no one can go out, people celebrate all kinds of events within their homes, which has increased our business.
Q) Would you like to tell us something about yourself and what has been the driving energy behind this endeavor?
Vishal Gupta– It all started back in 2019 from an Instagram account with the name, ‘Asianweddingz_’ which at present has more than one lakh eighty thousand followers. It so happened that one day I shared a few pictures of decorations for proposals; we instantly started getting queries regarding the prices and decoration styles.
So within the next few days, I thought of starting a new business as we were already into event business, so we created ‘7eventzz.co’, a one-year-old company. We already have more than three lakhs subscribers on YouTube, ten million-plus on Pin interest, and our Instagram page has more than ninety thousand followers. In almost all major cities, we provide our services, and that’s how we have our business going. So initially, we used to get two-three bookings daily since I was good at retail marketing, and the customer demands helped us kick start our business.
Q) Event organizing is quite a daunting task in itself. What do you do to keep your composure and attend to a crisis?
Vishal Gupta– Firstly, I would like to emphasize the importance of having trustworthy vendors in your workforce. We do not decorate ourselves; we have perfect vendors working with us. They are very reliable and perform the assigned task very efficiently. In addition to this, it is also necessary to have a backup ready; sometimes, particular vendors cannot work on two projects simultaneously.
In that case, we have backup options whom we hire then. Apart from this, the next thing that helps is to have a good management team. Our team has ten to fifteen people working; each team member has individual responsibilities like operation, management, digital market, etc. So it’s always necessary to have an outstanding team for best performance.
Q) In your opinion, what has been pivotal in making 7eventzz the No. 1 Party planning website in India?
Vishal Gupta- It’s not yet number one, but we will soon be there. In my opinion, firstly, it’s the customer trust; since we are an online company, it’s challenging to get that, so we work in such a manner that we reach out to more customers. Secondly, customer reviews also play a vital role, so customer satisfaction is a must for us, that’s why we try to give our best.
We also try to match up with the current trends and keep ourselves up to date. Like we cannot be sticking just around balloon decorations, trends are changing romantic setup or neon light setup. So we have to keep ourselves updated when customers are ready to pay; it becomes our responsibility to give our best and provide them with what they are looking forward to. Also, sometimes customers have very particular choices; we first tell them what we can do in such instances.
If they still do not like the ideas, we look for their insights. After listening to their opinions, we try to execute whatever we can do to the best of our capacity. If something is there which we can’t do, we try to negotiate to a more doable concept, with the customers’ consent for giving them the best of experiences with a pocket-friendly expenditure.
Q) These days, trends change with a blink of an eye; how do you keep up with this dynamic practice?
Vishal Gupta– I think Instagram is the best answer for that; we are continually active on social media, following up on new trends, researching growing popularity, looking up to celebrity functions, and keeping up with the trends. We are the only Instagram page that follows all the best planners’ pages in the market, and we even follow our competitors, which helps us keep track of the ongoing latest trends. So keeping an eye on the celebrities and the competitors is our mantra.
Q) Every person has their own success story. Can you tell us something about yours?
Vishal Gupta– My girlfriend and I started this company, we are CA final year students, and we started this during the peak of the pandemic back in July 2020. Our initial investments in the previous start-up did not return; it was a complete failure, but we were not disappointed. We had our other Instagram account. We started posting pictures there, slowly working on the Asianweddingz page, and slowly building on this website. Now we are focusing on expanding and working on a few more start-ups.
Q) What inspires you in life?
Vishal Gupta– We are not very old; we are also students. Event organizing is a very lucrative industry because, in other sectors, one has to invest a lot. Still, you do not have to support very much financially in the event industry. In addition to this, the profit earnings is another factor that inspired me to engage in this industry. It is the creative thinking that gets you going.
Initial few months, we worked through the Instagram page from our homes. We did not need much investment at that time to start 7eventzz. We started getting good orders from the initial days, which kept growing; we used to get two to three orders each day initially, but now we get around ten to fifteen orders each day.
We aim to achieve thirty orders each day, and we are sure they will be there soon. We are also developing a new website for smooth functioning that targets around two hundred cities across India. This growth opportunity was another driving force behind my inspiration in pursuing this work.
Q) What is the next benchmark you want to achieve for your organization?
Vishal Gupta– We plan to open a website, ‘BaeStays.com,’ where the motive is to provide safe spaces for couples to celebrate their special occasions like birthdays, anniversaries, candlelight dinners, etc. We all feel that people do not have safe spaces to celebrate these moments, so we intend to tie up with hotels and restaurants to provide a place for couples to celebrate.
Q) What advice do you have for someone who wishes to venture into entrepreneurship?
Vishal Gupta– I think someone entering an entrepreneurship venture must possess a few traits: the risk-taking capacity because businesses are full of risks. Some investments might yield good returns while some may not, so risk-taking capability should be high. Secondly, one must have good skills in managing people, and lastly, one must have a good team because, without a good team, one cannot run a successful business.