No, you did not read it wrong! And No, I did not write it wrong!
Delhi hosted its 4th literature festival today, and I won’t blame anybody if most of you didn’t even know that something like this has been happening in the very Capital of our beloved country for the last three years (thanks to the poor marketing by the organizers, pfft!).
Well, let’s move on to the fest itself. The three-day affair is being held at Dilli Haat and has been sponsored by the big shots of the publishing world like Harper Collins, Penguin Random House, Speaking Tiger and Om Books International.
Day 1 of the festival began with a panel discussion on the topic “Trends in Publishing”. The said panel consisted of eminent dignitaries such as Dr. Alexander Evans (Chargé d’Affaires to India), Anuj Bahri (CEO and Principal Agent, Red Ink), Ajay Mago (Publisher, Om Books International), Vaishali Mathur (Publisher, Penguin India) and Debashree Rakshit (Publisher, Harper Collins).
Vital impediments raised in the discussion were:
“Where does Indian Literature stand currently?”
Concerning this, Dr. Evans commented that India has ‘a fizzy environment’ when it comes to writing. As a result, the world is witnessing an eruption in the number of Indian literature being produced. The Publishers on the panel, too, added that on a daily basis they receive over 100 manuscripts, from which magnificent gems emerge. However, Mr. Bahri accurately pointed out that, these days, most writers create works with Bollywood in mind. Hence, most manuscripts end up being film scripts.
“Where are the readers coming from and what are their preferences?”
Ms. Debashree Rakshit admits that a major percentage of the readership comes from the youth. Although there is a market for all genres, there is a greater appetite for fiction. Ms. Mathur credits the proliferation in the readership to the expansion in the mediums of accessing a literary text (eBooks, audiobooks, etc.).
“What is the need for a literary agent?”
An agent, for Mr. Bahri, is like a dam who sifts out the gems amongst the herd and polishes them. Although consulting agents is a new trend in India, in the West, none of the publication houses accept entries directly from the writers. Although Harper Collins encourages direct submissions and helps the authors publish them, Penguin India gives precedence to those that have come through agents, as noted by their respective representatives.
“What is the future of translated texts?”
The task force unanimously agreed that translations will take Indian literature to a new scale altogether. Given, that the translator puts his/her heart into his efforts and really owns the book, to prevent things from getting lost in translation.
In the midst of the discussion, with the curiosity of a diplomat, Dr. Evans asked his fellow panelists if they can always spot a winner. The answer to this was that a good book will always remain a ‘good book’, and will indeed be spotted. The question is, by whom. While some may overlook its greatness, it will definitely find its place in the rightful publishing house.
The elaborate discussion was a truly enriching one for anyone zealous towards publishing and writing.
Don’t feel too bad if you missed out the fantastic start, there’s still time for you to catch the exciting upcoming events on the remaining two days starting from 02:00 pm.
The festival is an essential step towards making Delhi a city that is about something more than just food, catering to the appetite of the many intellectuals that live here. Therefore, I hope organizers employ serious efforts towards the improvement of their marketing strategies and expand the scale so as to make it as majestic and august as the one convened at Jaipur.
So go on and treat your creative mind this weekend at the 4th Delhi Literature Festival!