Wednesday, July 28, 2021

ASCI Found 62 Major Companies’ Advertisements Misleading

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Advertisements are the biggest and easiest method to promote any product. Many brands want to rope the biggest stars to advertise their brand in order to cash their popularity and gain huge sales. And to make their product more appealing they fake add such properties which are not even present in their products. The Advertising Standards Council of India (ASCI) had found 62 out of 126 major advertisements misleading in June 2017.

ASCI Upholds Complaints Against 62 Misleading Ads in June 2017

The ASCI’s Consumer Complaints Council has found these ads misleading or inappropriate content by consumers and various forums. Out of these 62 ads, 23 belonged to the Healthcare category, 17 to the Education category,  10 in the Food & Beverages category, 6 in the Personal Care category, and 6 advertisements from other categories. These ads have been banned due to various complaints. They are:-

In Food and Beverages Section

  1. Coca-Cola India Pvt. Ltd. [Maaza, Fanta, Sprite, and Thumbs Up]
  2., Inc. (Our Organik Tree – Jaggery powder)
  3. PepsiCo India Holding (Pepsi Gatecrash)
  4. Coconut Development Board (Coconut Oil)
  5. Pioma Industries Private Limited (Rasna)

In Personal Care Section

  1. Lotus Herbals Ltd. (Lotus Herbals Limited Safe Sun UV Screen Matte Gel)
  2. Emami Limited (Emami Kesh King Ayurvedic Oil and Kesh King Shampoo)
  3. Hindustan Unilever Ltd. (Ayurvedic Anti-Dandruff Ayush Shampoo)
  4. X Men Instant Fairness Face Cream
  5. Tianjin Tianshi India Pvt. Ltd. (Airiz Sanitary Napkin)

In Healthcare Section

  1. Rediscover Clinic
  2. SBS Biotech (Unit-II) Ayurvedic Division (Dr. Ortho Capsules & Ointment)
  3. Shree Maruti Herbal (Stay On Power Capsules)
  4. Shree Baidyanath Ayurved Bhawan Pvt Ltd (Pirrhoid)
  5. Chaturbhuj Pharmaceutical Company (Japani Tel)
  6. Hamdard Laboratories (India) (Hamdard Safi)
  7. Multani Pharmaceuticals Ltd. (Multani Rhumed SG Tablets)
  8. OPTM Health Care

In Education Sector

  1. Satyadeva InstituteVision IAS (Vision IAS Classroom)
  2. Vision IAS (Vision IAS Classroom)
  3. Ambition School of Competitive Education
  4. Times Centre Learning Ltd. (Timespro)
  5. International Institution of Technology & Professional Training (IITPT)
  6. Mukils Englio.Sure Centre Success
  7. Deeksha Classes Pvt. Ltd.
  8. Sri Hari Academy Gate

And In Other Sections

  1. Voltas Ltd. (Voltas All-Star Inverter A/C
  2. Bharat Petroleum
  3. Techno Plastic Industries (Signoraware)
  4. Honda Motorcycle and Scooter India P. Ltd. (Honda Activa 4G)
  5. Visual Eyes Specs World Technologies Pvt. Ltd. (Visual Eyes Lens)
  6. Mankind
  7. Royal Stag

This step has put a major pressure and has drawn a tight slap on the faces of those who took advertising for granted. This is a remarkable step that will surely improve the standards of the low quality of the ads in our society that promises success and new heights just by using a fairness cream.

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