Wednesday, August 4, 2021

16 Creative Brand Logos And What They Mean

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All of these logos represent famous brands, and you have surely seen the hidden meaning of some of them earlier, but I assure you that you will definitely find at least one of them you were not aware of earlier.

Here are 16 famous logos with super-clever hidden messages that will make you notice them twice!

Advice: Try to find the hidden meaning yourself before you read about them.

1. Tostitos

Tostitos is a tortilla chips brand that cleverly shows through its logo two people connecting over a bowl of chips. When one looks at them closely, one can notice that both the ‘t’ is designed as if two people are sharing chips, and the dot on ‘i’ is designed like a salsa bowl.


2. Elefont

Its logo looks very simple, but when one looks at it closely, they will find an elephant’s trunk inside the letter ‘e.’elefont3. IBM

International Business Machines Corporation, also known as IBM, is a famous IT company and is ranked 5th in World’s Most Valuable Brand by Forbes. IBM’s logo represents its company and represents equality, and the white lines that give the appearance of equal signs represent equality.


4. Volkswagen

The word “Volkswagen,” in German, means “people’s car.” Its current international slogan is “Das Auto,” which means “The Car.” In its logo, we can clearly see two white letters, ‘V’ and ‘W,’ and a circle with the same color, representing creativity. And the background color is blue, which represents security.


5. Circus of Magazines

Circus of Magazine, based in Chicago, is an online marketplace for magazines that showcases the current generation’s voices and artists. Olivier Courbet creatively and cleverly designed its logo, showing a circus tent and an open magazine.


6. Baskin Robbins

Baskin Robbins, famous for its “31 flavors,” is a global chain of ice-cream parlors and has actually provided more than 1000 flavors over the years. Its logo doesn’t only represent ‘BR,’ but it also shows a pink number ’31’, which refers to the original 31 flavors.


7. FedEx

FedEx, formerly known as Federal Express, is the World’s Largest Express Transportation Company and the World’s Largest Airline in freight tons flown. Its logo looks very simple at first glance, but when one looks at it closely, they will notice a right-pointing arrow in-between ‘E’ and ‘X (creatively designed with the help of negative space) representing forward movement.


8. Northwest Airlines

Its logo clearly shows a compass that is pointing northwest.


9. The Guild Of Food Writers

The Guild of Food Writers is a professional association dedicated to excellence in food writing and culinary education in the United Kingdom. Its logo simply and cleverly uses negative space to show a spoon in the ink nib.

The guild of food writers

10. NBC

In its logo above the text, one can clearly see a peacock facing in the right direction, which shows their forward-looking nature and also that they are proud of the programs they broadcast.


11. Bar Code

Its logo emphasizes the word “Bar” by making it appear darker.


Stories Behind Popular Logos
Icy Media

12. Pittsburgh Zoo

Its logo is the most creatively designed one, which shows a gorilla and lion staring at each other and shows birds flying from the tree and fish at the base of the logo.


13. Goodwill

Its logo is cleverly designed, showing a happy face.


14. Amazon

Amazon is ranked 13th in the list of the World’s Most Valuable Brand by Forbes. Its logo clearly and cleverly gives two meanings from the arrow: it provides the customers with A-Z products, and it also serves a smile on their face.

amazon logo

15. Yoga Australia

Its logo not only shows a woman making a pose of Yoga but also shows the Australian continent between her leg and the arm.

yoga australia

16. Picasa

Google’s Picasa enables one to manage and edit pictures. When one notices the logo closely, he/she can clearly see three different things: a shutter of the camera in the colorful portion, a house (casa) in the white space, and the Pi in the word ‘Picasa’ meaning pixel index. In short, the logo means that one has a house for their pictures.


About the Author

Sneha Lodha is a media student who loves to write and interact with people.

Sneha Lodha


About the author

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