Times have changed, events have changed. Along with that, the way humans thought process has also changed. We are on the threshold of a new era where anything and everything is completely controlled by technology. The world itself is undergoing massive changes. A few years back, the computer was a magnanimous invention. The machine helped us in many myriad ways.
Truth be told, we could not have a revolution in how we think without a computer. Experts in computer technology came with an even greater idea, which exemplifies the ways to make a profit out of computers.
Search Engine Optimization(SEO) is a relatively unknown term for regular folks. It is an alien idea for people who use the computer to stay in touch with their friends and relatives. For them, a computer is a gadget that you keep in your room so that you could say “Yeah! I’ve got a computer”. However, it has been around us since the mid-1990s.
As the term SEO sounds highly “nerdy”, many are not truly introduced to the term. Put it bluntly, SEO refers to the task of highlighting the process of augmenting search results. In today’s highly competitive and aggressive business world, it is a technology in charge. One who armours themselves with the most hi-tech aspects of the business will be busy reaping the benefits technology provides. It is a fact that the present generation is blinded by the charm of computers and other technological aspects.
SEO puts the name of the company or institution at the top of the search results. When you search for a particular topic in any search engines, the results will show your company’s name in its top results. That will be a huge boost for the company in general. There is a notion among the ignorant folks that the search results are arranged in a particular way where the most trustworthy company or institution will be on top of the list. To boost their business, companies often manipulate this ignorance or unfamiliarity of potential consumers.
SEO is part of an internet strategy where it analyses what the users search for. There are certain keywords used by the users when they type in a search request. Of course, the user is unaware of this activity. When a website is optimized, the pages are enhanced by making certain keywords to pop in when they search for them. The pages are enhanced by HTML or editing the contents of the page. The technique involves a search engine spider crawling into the webpage and downloading it into its own server, which they will then use to extract information about the page. Technically, the search engine depends on various mathematical algorithms to find out the relevant results.
As with all technological ideas, there is the same need for being conscious and relevant to the general outcome’s taste. No business can depend upon SEO fully as there will be no business if there is any lack of response from the search engines. But as of now, SEO stands apart from all other marketing techniques as it involves not just a factor of involvement but also of interest.
Chitra is a post graduate in English Language & Literature. She is an avid reader and loves fiction. Writing has always been her passion and she wanted to write her own novel.