Let’s learn how to grow business on Instagram…
Instagram has been gaining an audience for quite some time now, but it has completely changed over the past few years. Businesses of all kinds are setting up Instagram accounts and have realized that this platform serves a huge base for potential customers. A new field of work is emerging through mobile and Instagram marketing.
Instagram as a social media platform started in 2010. It took over by Facebook in 2012, which now has around one billion monthly active users and 700 million daily active users, and around 400 million users regularly check out Instagram stories. If you don’t take our words for these sure numbers, do not lie, so take a look.
So if you are looking for how to grow your business on Instagram means getting more likes followers, and interacting with the audience, and getting new audiences so, follow through the steps.
How to Grow Business on Instagram: 20 Best Ways to Grow Your Business on Instagram
Growing a big or even small business on Instagram takes time, thought-full attention, creativity, and patience.
Gabrielle Henderson/ Unsplash
Here Are Some Steps You Can Follow
1. Optimize Instagram Bio
Start by working on your Instagram bio. Have a profile picture that reflects your business, and you can add your brand logo as a profile picture. Also, are you engaging with your audience through bio?
If not, you can elaborate more about your brand and services, add links to your services and website, and use clickable hashtags to find more engagement.
Optimizing your bio is one of the most important things because when potential customers land on your feed, the first thing they see is your bio. So make sure your bio is perfect and engage audiences.
2. Have a Visual Strategy
Always follow a particular aesthetic for your Instagram feed when planning and brainstorming. Choose a style and color scheme that resonates and reflects your brand. Certain styles can be identified by filters, colors, multiple photos, videos, tone, shadows, etc. This can transform your landing page and make your Instagram feed more appealing.
This is a creative process and might take some time to figure out, but aesthetics naturally draw potential customers when done correctly. If you have a specific format for your feed, users are likely to pay attention and increase engagement with the audience.
If not, audiences feel they are interacting with a messy, unorganized account and are less likely to scroll down or start following you. This reflects badly on your business.
3. Post Unique and Engaging Content
The Instagram app communicates visually, and the key to attracting new users to your Instagram account is to use eye-catching posts. You need to go through a thorough planning and research products and curate your posts.
Post is a thing that user sees when they land on your landing page, so it must be engaging to the followers, and it builds up the engagement rate. Posts are very useful for a product launch, how to use the product tips, boost the account, and make your Instagram profile more appealing.
4. Keep Posts Consistent and On Time
Use Instagram to build a relationship with consumers by posting good quality content; for building this relationship, your Instagram account must be active, and you should have a schedule for your posts.
Find the best time to post your content on Instagram. You should plan every post that you are posting. There are specific times when you should post. Here are some time slots that might get you a wider audience.
If you are in a B2B business, the best time to post on Instagram is from 12:oo pm to 1:oo pm, Monday to Friday and if you are in a B2C business, then try to focus on weekends and evening slots.
If your Instagram posts are on time and creative enough, then you might be able to bring in new followers to your Instagram account.
5. Use Instagram Stories Every Day
This is the key Instagram strategy to bring in new followers. Using Instagram stories regularly makes your account more active, and followers are more aware of the account. Instagram users on a daily bases see the most form Instagram are the stories, and being active on stories every day gets you more followers.
You can be creative on your Instagram stories like you can put stories before a new product launch, can put some tips on how to use your products or facilities, can also use hashtags and location tags or similar tag accounts; these tools help reach your target audience.
Instagram stories also add life to your pictures, allowing you to interact with your followers through polls and questionnaires; this helps save time and increase follower count.
6. Make Instagram Live Your Best Friend
Using Instagram Live is the best Instagram marketing strategy. This feature gives an in-depth view of your brand’s followers and is a great tool for interaction.
Instagram offers this live feature where you can add any other person who wants to go live with you, making it a live video call-like feature.
7. Keep up With the Hashtags
Hashtags are like signposts; they direct the target audience to your Instagram account. Hashtags are a great way to present and organize content so the followers can easily find the content and look in for their interests. Posts with hashtags have a higher engagement rate and drive traffic to the posts and the Instagram account.
You can add up to 30 hashtags to your Instagram posts, but that doesn’t mean you can add any hashtag. You have to look for specific hashtags related to your brand, eventually increasing engagement with your account. You should research, find, create, select and add those hashtags to your posts. Some tips to add hashtags are:
Use the branded hashtag in every post, creating a page where a similar audience might spot your page and content.
Add clickable hashtags to your post and bio.
Use both general hashtags with a lot of following and niche hashtags or branded hashtags that are specific to your genre and have potential customers.
Add hashtags in Instagram stories.
Create your hashtag and use it in your bio and every post.
You can also encourage people to follow hashtags that you created.
Take time and find the best hashtags for your brand and use them relentlessly; hashtags save time and effort in reaching out to new audiences.
8. Follow up And Keep Track of Your Analytics
Numbers don’t lie, and numbers are important; all your efforts are wasted if you aren’t crunching up the numbers. Instagram analytics is a tool offered on an instagram app that helps you track how each post is doing; there is an option called view insights to see how many new followers you are getting, who checked your content, and who comments frequently.
Analytics is a key digital marketing strategy, very useful for a social media platform like Instagram. Instagram’s algorithm is one of the key marketing efforts to track your numbers, and they will do the work for you.
9. Reel It Up!
If you want to sustain your existing customers and if you want to keep them entertained too and still reach out to fresh followers, then use reels. It has a lot of reach and could turn the account upside down.
The reel is an entertaining short-form video, and if used wisely, you can create amazing content and drive traffic to your page. Video content posts are very demanding and reach a large amount of audience as well as save your time.
10. Try Instagram Advertising
https://www.youtube.com/watch?v=lbeyPsq_EaQ
If you want to grow your business profile, try out Instagram ads. User-generated content or launching a new product, you can for sure make use of Instagram ads.
11. Do Keep the Save Post Feature
There are so many social media platforms, and we certainly surf through them a lot; this feature allows your customer to save the post they like and remember; offering this option also implies that this post might be useful in the future.
Instagram allows saving posts and sorting them out into collections. Some more ideas to use this feature is:
To look into and study what competitors are posting
Save references
Posts ideas for future
what are the customer reviews
potential contacts you can collaborate with.
12. Create Guides
Guides are a feature that allows you to compile all the important posts and content on your page and make it into one featured content. It’s more in an editorial format, almost as if you are reading an article.
Guides allow writing more about the posts you are featuring. This is a great feature to make a list of recommendations and circulate information in order, and you can save Guides as drafts before publishing.
13. Do More Collaborations
A new feature on Instagram is that now when you collaborate with other businesses or a person, both the accounts can be seen on the respective pages, and both can share the benefits. It reaches a large number of followers as both the account’s followers are counted.
You can collaborate with local businesses or small businesses and multiply your reach, and especially Instagram helps small businesses improve their reach.
14. Create an Instagram Highlight
Stories that you put on Instagram vanish in 24 hours. Still, this app has come up with another very useful and sustaining feature named Instagram highlight to keep permanently visible your Instagram stories you want to keep permanently.
Instagram content and followers are getting wide, and many people see stories daily, so to keep them hooked, we can highlight stories so they can have an in-depth live view of the product or the page.
15. Share the Process
The audience loves to see what and who works behind all this, how the thongs are made, what all is used, and what are the behind-the-scenes fun and hustle. Share behind-the-scenes and candid moments with your followers; this is the gold Instagram strategy to gain trust and grow your page.
16. Make an Instagram Business Profile
If you are doing your business through a personal account, then you are going wrong make a professional Instagram business profile. This option is available while setting up your account; you can later change it through the settings, where you can switch to a professional account and access all the tools.
17. Make Full Use of Your Instagram Name Tag
An Instagram user can scan an Instagram name tag to follow. You can make it easy for them by printing the image on the packages, bills and invoices, business cards, labels, and promotional goodies and sticking them up before sending them.
18. Host Giveaway
Hosting a give is one of the best ways to grow your page. People love free stuff more than a good sale, and a giveaway attracts people to the page and creates engagement; besides that, you can keep particular requirements for the giveaway like doing a number of comments, saving the posts, and sharing specific posts. This will give the existing followers more reason to stick around.
19. Be Active in The Comment Section.
If you reply to your customers in the comment section, it’s a great sign showing them that you have an active business and are interactive with your followers. You can also take feedback through comment sections. Comments are a great way to improve the interaction rate and sell any product.
20. Keep a Follow-Up on DM’s
The golden key to growing your business on Instagram is to be active in DM’s. This is the best way you can create a connection between a customer and you. According to numbers and data, direct messaging is 38% of brands’ social media strategy. Thus make sure to reply to Dm’s and engage them actively.
Well, there you go. Now you are all set to grow your Instagram business.
Last Updated on by Steffy Michael
