Coming up with new and successful business ideas and implementing them is not an easy task. However, these business ventures are shaking and shocking the markets worldwide with some of the weirdest and craziest ideas.
1. Pet Rock
Pet Rock came out in the 1970s, and guess what that is: a simple rock. The idea was to have a pet who needed no maintaining, that is to say, no feeding, no cleaning, no bathing and yes, no maintenance cost either. Gary Dahl, an advertising executive from California, was the mastermind behind this pet sale. Pet Rocks are smooth stones that are collected from Mexico’s Rosarito Beach. Marketed as living breathing pets, they came in custom cardboard boxes, which had holes on top to ensure that the rocks could breathe.
People went crazy about pet rocks when they first hit the market, but the hype ended after the Christmas season in 1975, and eventually, the rocks were sold at discounted prices in 1976 due to a fall in sales. Dahl sold about 1.5 million Pet Rocks for $3.95 each and became a millionaire. The Pet Rocks came with a 32-page official training manual titled ‘The Care and Training of Your Pet Rock’; it was filled with puns and jokes and taught the buyers how to look after the pet rock. Several commands like “sit” and “stay”, “roll over”, “Come,” stand”, “shake hands,” “attack” and “potty-training”. The biggest expense was the die-cutting and manufacturing of the boxes. But the shocking fact is people bought those rocks and made him a millionaire.
2. Holy Ink
If you think Holy Ink is like Holy Water, you are highly mistaken. Creation of Father Bernard McCoy, this business revolved around refilling used ink cartridges and reselling them. Father Bernard was tired of buying a new cartridge every time the old one was used up; he searched for an alternative and settled with refilling a used cartridge. This idea, however, led him to start his own ink-refilling business. The eight brothers of Cistercian Abbey (monastery) in Monroe began working on it. In between Gregorian chants and contemplating, they filled used cartridges with black powder. Good ink immediately became a success in the market and collected $2.5 million in 2005.
There was a time when people believed that wishbones brought luck, which is why turkey wishbones were the most sought after things during the Thanksgiving holidays. Most of us would do anything for a little good luck, from sharing images of idols to sharing a particular message with five people or more. Ken, the founder of Lucky Break Wishbones, was disappointed when he couldn’t find any wishbones to wish upon. He founded the Lucky Break Wishbone Corp. to meet the global demand of wishbones to curb this problem. The company produces 30,000 plastic wishbones every day, and each wishbone is sold for $3. “And so, I invented Lucky Break Wishbones for the masses so everybody, including vegetarians, has a chance to make a wish — with grandma AND grandpa AND mom AND dad AND friends, on Thanksgiving and every day throughout the year!” said Ken Ahroni.
The pet care industry had nice t-shirts, pants, even dresses, cribs, and goodies, but none of these were crazy business ventures. Doggles: goggles for dogs were the most insane idea. The company got wide coverage on CNN, The Today Show and National Geographic channel. Fierce canines sporting cool Doggy RayBans is the new trend.
5. Santa Mail
A secret and funny mailing service for parents and children during Christmas has made about $2 million in profit. Crazy, right? Commercializing Santa was never this good. You have to write a letter and send it off to an address to The North Pole, Alaska, for $10. The Santa mail team will then mail this letter to your children, addressed from Santa. How cool is that?
Ashley Madison Darren Morgenstern created Ashley Madison or The Ashley Madison Agency Canadian online dating service and social networking site for married people or for people who want to date married people. This site devoted to cheating doesn’t sound very sacred. But guess what? The Ashley Madison Agency has gathered about 39 million users worldwide, making it the world’s largest online social networking site of its kind. From U.S.A to Europe to South and South East Asian countries the site has gone viral.
How these business ventures managed to make millions of dollars is still a mystery. But don’t worry, if these ideas can be a hit, yours can too. Go for original, innovative ideas that will shock the world and you will soon make it to the list. Good luck.