Are you ready to explore the latest graphic design trend for 2023? It’s going to be an exciting year for graphic design trends. Let’s dive in!
In keeping with the latest trends in graphic design, Freepik has released its Visual Trend Guide for 2023. This comprehensive guide provides detailed design trends that are set to take the design industry this year, it includes graphic design ideas, valuable insights, and inspiration for designers.
This Visual Trend Guide is a must-read for anyone looking to stay ahead of the curve in graphic design.
The guide provides insights and analysis on the current design landscape, including the most popular photography, vector, mockups, color and design elements that are shaping the world of graphic design.
It is updated regularly to reflect the latest design trends and provides valuable information for digital marketers, business owners, tech enthusiasts, and anyone interested in staying up-to-date with the latest visual trends in design.
Here are in-depth explanations of 6 of the most prominent design trends in the guide:
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Photography Trend
The use of high-quality photography in graphic design has become increasingly popular in recent years, and this trend is set to continue in 2023.
Photography Trend – Technology and Nature
The guide highlights the use of close-ups, unique angles, and abstract imagery to create designs that stand out. Photographic elements can create bold and eye-catching background images, illustrate a message or product, or create an emotional connection with the audience.
Photography has always been a popular medium in graphic design, evolving with new trends. The trend of mixing fantasy and reality, technology and nature is all about combining the digital and natural worlds in creative and interesting ways.
This trend is characterized by the use of futuristic imagery alongside nature elements. The result is a unique and visually stunning style that speaks to our love of both technology and nature.
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Vector Trend
Vector graphics, including illustrations, and patterns, are an essential component of modern graphic design.
Vector Trend – Retro and Nostalgic
The guide showcases the versatility of vectors and highlights how they can be used in a variety of design styles, from hand-drawn to geometric. Whether you’re creating logos, websites, or marketing materials, vectors can add a touch of personality and help you create unique and memorable designs.
The trend of Retro and Nostalgic is all about combining classic design elements with modern techniques and technology. This trend is characterized by the use of vintage and retro illustrations, bold and bright colors, and modern typography. The result is a unique and eye-catching style and a mix of old and new design.
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Mockups Trend
There are many benefits of using mockups, including the ability to create realistic and interactive previews of designs, demonstrate the functionality of a product or service, and give clients a better idea of what the final result will look like.
The latest mockup trends include elements of eco-friendly and sustainability, the retro and 90’s influence, and glass morphism.
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Icons Trend
Icon Trend – Animated Icons
The latest icon design trends include lively colors, retro and catchy icons. These new styles aim to provide a more modern and engaging look, while also making it easier for designers to convey complex ideas and information in a simple and intuitive way.
The Icon Trend highlights the increasing popularity of animated icons in graphic design. Animated icons are graphics that move and bring a dynamic element to designs.
They can be used in a variety of ways, such as to bring attention to important information, to add interest to a design, or to convey a message in a fun and engaging way.
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3D Trend
3D trend – Conceptual Images
The 3D design is becoming increasingly popular in graphic design and the trend includes the uses of 3D objects, 3D scenery, 3D realism and 3D conceptual images.
This trend is characterized by giving the users an immersive experience, interactive, animated and realistic experience.
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Colors Trend
Colors Trend – Viva magenta applied to mockups assets
The latest color trends in graphic design, include the use of bright and bold colors, neon colors, natural eco green colors and the Pantone Color Of The Year (Viva Magenta).
This trend is all about finding new ways to use color in creative ways, and about experimenting with different color combinations and palettes to create new and exciting designs.
In conclusion, in the graphic design industry is important to constantly keep up with the latest trends.
Freepik’s Visual Trend Guide for 2023 provides a valuable insight into the key trends that will shape the industry this year. Whether you’re a seasoned designer or just starting out, the Visual Trend Guide is a must-read for anyone looking to stay informed about the latest trends in the industry.
The guide serves as a source of inspiration and a tool for designers to take their work to the next level in 2023.
