Commonly, marketing is of two types:- Traditional marketing and Digital marketing. Digital marketing is one of the most trendy topics in the current era. It is not only a niche industry, but now it is a necessary part of marketing all across the world. Do you know What is a digital marketer?
Driving traffic, engaging leads, and generating profits are some important aspects of Digital Marketing. Although this topic is quite common now, people are misguided by improper information.
In this article, we will discuss everything about Digital Marketing. What is a digital marketer? What are the duties of digital marketers? and much more. Brands that are willing to hold their foot in today’s competitive market need digital marketers to promote their products, to raise awareness about their products and services.
Even digital marketing requires professional skills to make the right products visible online at the right time to the right person.
1. A Digital Marketer
A Digital Marketer is a person who is responsible to handle all the tasks of digital marketing. Digital marketing means the marketing of products and services on different digital platforms. It includes the generation of leads, creating brand awareness, and reach to customers digitally. Common digital channels are:-
- Websites
- Social Platforms such as Instagram, Facebook, YouTube, Twitter, and so on
- Blogs
- Emails
- Search Engines
- Other mobile apps such as WhatsApp
Besides this digital marketer is responsible to measure and analyze the performance, identify the pain points and correct them by opting right strategies. Basically, a digital marketer focuses on and handles the digital strategy of marketing in a company.
2. Skills Required for Digital Marketing
Digital Marketing is a broad concept that is divided into 7 different sections. Usually, small companies hire a person who can manage all the tasks whereas big companies divide different departments for digital marketing. These skills of digital marketing are:-
- SEO (search engine optimization) & SEM (search engine marketing)
- Social Media Management
- Content Creation
- Content Marketing
- Marketing Analytics
- Designing
- Creativity
2.1. SEO (Search Engine Optimization) And SEM (Search Engine Marketing)
So the question is: What is a digital marketer? A person who handles the SEO & SEM for a website. SEO is search engine optimization & SEM is search engine marketing. Searching online results in driving traffic to websites, landing pages, and blogs. Both of these skills are a must for digital marketing.
Although these terms sound techy and stuff they are easy to understand. SEO and SEM both work together to create impact and contribute towards the success of strategies prepared for digital marketing.
2.2. Social Media Management
What is a digital marketer? Digital Marketer is someone who handles the social media channels of an individual either a brand’s account or a person’s social media accounts. Handling your own person’s account is a whole different thing.
As social media managers, digital marketers not only handle different platforms but analyze the competitor’s account and the progress of different channels and create marketing strategies accordingly.
2.3. Content Creation
What is a digital marketer? A Digital marketer is an individual who creates content. Content plays an important role in marketing. As a customer or even in general people want both quality content as well as entertaining content.
Now analyzing the requirements of both customers and the company, a digital marketer creates content. Content can be created in different forms such as blogs, articles, reels, carousels, posts, videos, and so on. Content creation is a creative way of delivering a message to another person.
2.4. Content Marketing
Creating content in the form of blogs, whitepapers, podcasts, books, and others to engage people is not enough. Delivering the content to the right audience at the right time is called content marketing. So what is a digital marketer? A digital marketer is a person who looks after different aspects of content marketing.
Understand it, create it and deliver it effectively. After that analyze its impact, figure out the problems, and then tackle them using the skills and strategies. Content creation without delivering it to the right audience is useless. As a digital marketer, it is one of the responsibilities to make sure that strategies are followed up properly.
Digital marketing is similar to normal marketing, which means, different challenges, and creative ways to handle them! So this is the responsibility of digital marketers to work on every aspect properly.
2.5. Marketing Analytics
Analytics is the center of marketing. Every strategy and every step of planning is required to be executed properly. But analyzing the results after execution not only helps to understand the growth but also serves as the base for future strategy preparations. Tracking reports are extremely important.
The best answer to the question: what is a digital marketer is that a digital marketer is an individual who analyzes the performance of every strategy and keeps track. Analyzing is also important to understand customer behavior and their needs.
It helps to track the consumer’s journey and the barriers to converting a lead to a customer. A digital marketer collects necessary data, analyzes it, and finds out solutions for the problems that he/she figured out with gathered data.
2.6. Designing
To deliver the content creatively, designing plays an important role. The standard of designing is mainly handled by designers as it requires technical skills, but thinking about the right design depending upon the content and requirements is performed by the digital marketer. This is a crucial task of digital marketing. If you’re creative you can handle it easily.
2.7. Creativity
This is the base of digital marketing. You can’t learn creativity, it is an inner skill. Although you can develop this skill with proper research and deeper understanding. Creativity can be another name for marketing, as it is needed in every step of digital marketing.
Every task of marketing requires creativity whether it is creating content, designing, or finding the solutions to problems that you will face in marketing.
Every customer, their behavior, and their requirements are different. So understanding them and taking the majority into consideration for future tasks is a complicated task but someone with creativity definitely simplifies it with their unique ideas.
3. Skills to Begin a Career in Digital Marketing
If you’re someone who is looking forward to developing a career in digital marketing, then you surely want to learn what is a digital marketer and what skills are required to become a digital marketer.
As mentioned earlier, it is a broad concept, that’s why there are two choices:- if you are a multi-tasker then you can learn all the skills of a digital marketer and handle everything on your own, or else you can choose only one skill that you are interested in and become master in the same skill. What is a digital marketer? A multi-tasker probably?
For instance, if you are interested in designing, then you can opt a career in graphic design. Similarly, if you are creative and want to create content, then you can become a content creator. But to become a digital marketer you must learn different skills. As a digital marketer, you should learn the ability to present ideas confidently and creatively. Other skills include:-
3.1. Tech Knowledge
The digital world keeps changing as technology keeps growing. So it is a dynamic field and one of the important tasks is to change the strategies according to changes in technology and environment. Every digital marketer needs to understand the changes in technology and its use of it. What is a digital marketer? Someone who knows how to handle the websites.
As the future is combining tech with skills, it is a must for a professional digital marketer to learn at least some basic coding and CMS system. CMS means content management system, these technical jargons require deeper learning to be an expert in this field.
3.2. Lead Generation
Another main thing in the digital marketing career is lead generation. Generating leads is a quite difficult task but if you follow accurate practices then you will be able to attain the target of leads as well.
For generating leads, you can use paid advertising, search advertising, google ads, social media ads, email marketing, the right content strategy, and other digital marketing skills.
Online marketing can be done after you achieve the first step which is to generate leads, understand who your target audience is then run the marketing campaign, you can use any medium such as video marketing, social media posts, and publish high quality content on the company blog.
For publishing content start with keyword research, this will help you to rank the content in search results.
3.3. Engagement Skills
Most of all you need to learn how to engage leads and customers. Gaining their attention and making them understand the need for your products is the most important skill to grow the business. Basically, you need to learn what your customers require and how to convert a lead into a customer with your sales skills.
As getting likes, comments, and followers on social media is not enough to stand a business. The right digital strategy must be followed by the whole team on the right social media platforms. Learning and analyzing all the aspects of digital marketing that is from SEO to the creation of content is the only way to tackle the obstacles of business.
3.4. Strategy Developer
In the digital marketing industry, running digital marketing campaigns is the most common thing. Digital marketing efforts never go waste if you make and follow the right marketing campaigns.
Develop a content strategy for the target audience, this strategy can be specifically for anything such as email marketing, content marketing, web analytics or to build brand awareness.
Before starting the preparation of content one must know the end goal. The end goal means the target that you want to achieve. It may be getting website traffic, enhancing brand awareness, or maybe the need to discover important customer behaviors. Anything can be your target. All you need to do is to research properly and develop a strategy wisely.
4. Position in Digital Marketing
In case you want to choose a specific path in digital marketing, then you must learn about all the positions available in this field. Following are the possible job positions in the digital marketing niche:-
4.1. SEO (Search Engine Optimization) Manager:
The position of an SEO manager gives you the responsibility of improving the content of a company and its rankings on different channels. This skill requires knowledge of SEO tactics and SEM as well. When to conduct ads and how to manage and analyze them.
These search engine practices help to improve performance on social media. Hence, the result of digital marketing gets better. SEO is like the heart of digital marketing.
After a fixed period of time, these practices get different updates. So this skill is not a one-time learning one must be aware of the updates, and try to apply them. Some tech skills such as fixing the bugs of the website will help you to become a professional in this field.
As an SEO manager, your responsibility is to rank the website and improve the performance of different channels, together with working on fixing the earlier content.
4.2. Content Marketing Specialist:
Another role in this niche is to create as well as deliver the content in such a way that it will improve the ranking and increase the traffic on the website. In this job, you have the responsibility to create the right plan keeping in mind the format and its requirements. You need to be creative and gather ideas for videos, and images for promoting the brand’s product.
For the creation of content, you need to report and communicate with the SEO manager, to use the right keywords which ultimately helps you to deliver the content to a larger audience.
4.3. Social Media Manager
As a social media manager, you need to manage different social media platforms. It includes Instagram, Facebook, LinkedIn, Twitter, and much more. From scheduling the posts to analyzing their results.
This role is a part of digital marketing, you need to report to other managers such as the content team, SEO team, and other roles. This will help everyone in the team to work in one direction. There are different tools and tactics that you need to learn for this role.
4.4. Marketing Automation Coordinator
This role gives you the responsibility of handling marketing campaigns. This position is a technology-focused role. Here you need to learn about the consumer’s behavior and follow the strategy with the help of different tools available for marketing.
Besides this, you are also responsible to track the results, & check if the strategy is working well or not. As a coordinator, you need to coordinate with the whole team.
4.5. Digital Marketing Manager
This position requires different skills as you need to oversee the campaigns and other strategies. Your job is to boost awareness for the brands. You will be making strategies to drive traffic.
A digital marketing manager needs to measure ROI and make strategies to improve the ROI. Along this, there are different responsibilities depending upon the brand you are working for. Now you know what is a digital marketer! Let’s learn about other technical terms of digital marketing.
Every digital marketer must be aware of other skills as well, although they may not be specializing in every skill yet some basic knowledge is necessary. This not only helps them to do their tasks efficiently but they can also coordinate with other team members.
The basic role of a marketer is to optimize digital channels and use those platforms to build a brand, promote its services and products, and create awareness among a larger audience about the brand.
This position is a combination of planning strategies, creativity, and skills. Digital marketers are multi-taskers, they are required to acknowledge a range of tools and skills and grow the business digitally.
What is a Digital Marketer? The answer to this question seems simple but the difference arises from the responsibilities that they need to fulfill for different companies and brands. Depending upon the industry and role, the life of a digital marketer includes a variety of work. Some common responsibilities that digital marketers handle are:-
4.6. Social Media Marketing
Although you are probably aware of how this social media marketing works. But at a glance, social media marketing is a way to reach numerous audiences at a time. Mindful tactics are required to handle different platforms. Social media platforms like Facebook, Instagram, Twitter, and others seem only a way to kill time but for a digital marketer, it is much more than that.
4.7. Inbound Marketing
This marketing can be defined as any creative marketing strategy that will help to make the website of a company more engaging, and attractive and basically help to convert the leads into customers. In Inbound marketing, you need to explore and collect some attractive content for your website that will persuade your leads and convert them into customers. This content can be in the form of a blog, article, video, or any other interesting stuff.
You can do 2 things in this, either use SEO (search engine optimization) practices that will rank your content in the common searches. Else the creativity should be top-notch that appeal to the audience to connect with you or follow your call to action.
4.8. Email Marketing
Besides social media, another way to connect with your audience is through email. An effective email marketing strategy helps digital marketers to nurture the relationship between customers and sellers. This develops trust, solves the queries of buyers, and works as a medium to update them about offers. Running an effective email campaign results in nurturing the bond with current customers, and building trust among new customers, which in the end converts the potential leads into customers. What is a digital marketer? Someone who knows how to nurture existing customers.
4.9. Public Relations
Timely publishing the blogs, articles, and columns in online magazines and podcasts and using so on medium to build public relations for the brands. A new brand, in the beginning, focuses on building trust and bonds with customers, this agenda is to earn profit in the long term. Focusing only on sales will only result in short-term profits. In this highly competitive era, brands can’t stand out in the market by making short-term profits. So what is a digital marketer? A person who builds public relations through different effective mediums on behalf of brands.
4.10. PPC ADS
PPC means pay-per-click ads. These are sponsored ads conducted by digital marketers for brands. These ads ensure that potential customers visit their website at the right time. A targeted keyword is used and some investment is made by the brands to gain higher ROI. PPC ads demand a highly thoughtful strategy to ensure that the investment works well and in the right direction.
Other terms such as UI/UX designer, this term is used to indicate designers with all the tech skills. This includes coding for websites, apps, and so on. What is a digital marketer? A skilled person who has in-depth knowledge of google ads, social media ads.
Final Note
This is all about digital marketing and what is a digital marketer. You might be aware of most of the terms of digital marketing. Digital marketing is different from traditional marketing.
But the end goal of both types of marketing is the same, that is to nurture the existing customers, and the whole marketing team works in a direction for brand recognition. Every digital marketing campaign needs a perfectly researched and planned digital marketing strategy.
There are different digital marketing positions and great scope in digital marketing jobs. But to achieve that position, you must learn in-demand skills such as SEO research, tracking campaign performance, search marketing, and much more.
If you are interested in being a digital marketer, you need creativity and patience. Experience will help you to become a digital expert in the marketing department.
To gain experience in this field, you can work under experienced digital marketers, learn how to generate leads, target customers for sales, and understand all the valuable insights for keyword research and digital technologies.
You can also become self-employed in digital marketing. As a freelancer, you can provide digital marketing services. Make sure to put the right marketing efforts on the right digital channel and at the right time.
Last Updated on by Steffy Michael