Priyanka Row is an International Certified Image Consultant and a Mind Coach. She believes in living a purposeful life. The mind coach aims to make people overcome their fears in life and become self-sufficient. Priyanka Row uses specialized techniques such as NLP, EFT, and belief clearing to coach the subconscious mind.
Priyanka Row runs her website, which provides all the information about her transformational work. She is determined to change how people view mind coaching compared to the traditional talk therapy used by various mental health professions.
Icy Tales is in conversation with Priyanka Row to know more about her field of work and how this technique helps people overcome their emotional challenges.
Q) Can you tell us more about yourself?
Priyanka Row– I am a nerdy bookworm, turned luxury hotelier, turned Internationally Certified Image Consultant, turned e-commerce startup founder, and now a professional mind coach. I am an alumnus of  London Image Institute.
As a mind coach, I help people overcome fear, limiting thoughts and beliefs, stress, anxiety, depression, childhood trauma, etc., on their own by making them emotionally and mentally self-sufficient. I teach them tools and techniques from Neuro-Linguistic Programming (NLP), Sub-conscious programming, energy psychology, energy medicine, and belief clearing.
I teach them to be self-sufficient on their own and not be dependent on anyone.
Q) What made you become a mind coach?
Priyanka Row–Â I firmly believe I am living my purpose in life. I am meant to be the messenger of the transformed life. It would be wrong to say I planned to be in this profession. Mind coaching happened to me. I have been studying mind coaching for the past 17 years now.
I have been doing this my whole life. I spent my 20s removing certain fears and beliefs in myself because, at that time, mental health was looked down upon by people. So I was studying it for self-improvement and never to take it up as a career.
When I turned 30, I left the best hospitality company. There was no job in my hand. I was just done and tired. I did not know what I wanted to do, and when I surrendered, only this coaching happened.
During the pandemic, it just went viral. I went to 65 cities and four countries for the coaching and a total of 3000+ one-on-one coaching hours and 65 masterclasses. I am also impaneled in ONGC to train their staff on offshore locations. All of this happened because I am living a purposeful life.
Q) What were some major challenges you faced while navigating this profession?
Priyanka Row– The first challenge I faced was transforming from one-on-one offline to online coaching. It was not a challenge but an occupational growth I needed to undergo since it was the need of the time.
Another challenge was to train a large group compared to the one-on-one coaching I was doing. So training around 600 people in a master’s was new to me.
My third challenge was that many mental health practicals do not believe in mind coaching. They believe in medication, traditional therapeutic tools, or talk therapy; therefore, I did not receive much support from that community.
I respect what they are doing but do not believe in talk therapy or recommend medications and therefore felt a bit of a setback from the industry. But I kept my head high and moved forward.
Q) How is talk therapy different from mind coaching?
Priyanka Row– I am very respectful in their line of work, but I’m afraid I have to disagree with that. Talk therapy operates on your conscious mind, which is the logical, rational mind. It is ten percent of your mind.
In talk therapy, you are listening to somebody and trying to justify in your mind and re-frame things being told. But here you are, working on only 10% of your mind.
Your subconscious is 90% of your mind, and most of your fears, memories, and patterns have been ingrained. In talk therapy, very rarely does it touch your subconscious mind. So most of the time, you go back to your fears and old patterns since you do not work on your subconscious mind.
Q) Can you tell us about NLP(neuro-linguistic programming, EFT, and belief clearing quest? And how do you help your clients with these programs?
Priyanka Row– Emotional Freedom Technique or EFT is my go-to technique. In my 17 years of mind coaching, I find this the most powerful technique regarding mental challenges.
It comes from energy medicine which is the energy mind. It is extremely successful and popular in the US but very nascent in India. It works with an energy mind by releasing the thoughts from the mind. By using this technique, I have helped clients get over anxiety medications and clients who had depression and suicidal thoughts.
NLP (Neuro-Linguistic Programming)has been for there centuries. Words can influence your neural pathways or brain pathways. Through NFT, you can use words and language to change your neural pathways.
Belief clearing is going into your past, childhood, and changing belief systems that do not serve you. When neutral pathways change, your thoughts change, and your behavior and habits change. You can teach changes through the power of words. I teach my clients to do it on their own and that they are not dependent on anyone.
Q) How does it feel talking to many people and connecting with them emotionally? Is it overwhelming sometimes?
Priyanka Row- I am often asked this question. I am an emotionally unattached person and do not absorb things much. It doesn’t mean I am an insensitive person. And this is because it is required by the job I am doing as a mind coach since it would create a lot of baggage if I did not.
Q) People often desire to become successful or be in a better place but are often unable to execute it. Planning is all that they do. What, according to you, is the main reason for not executing goals in one’s life?
Priyanka Row- There could be two reasons for this. One is their limiting belief. People believe they are not worthy of it, can’t do it, or will fail, and are scared of such failure.
This is in your subconscious mind, which is 90% of your mind. All these fears direct your everyday activities and will not permit you to move on from the planning phase to the execution phase. Also, people’s biggest fear is coming out of their comfort zone.
Another reason is the fixed mindset of people. A fixed mindset is always scared of failure, and they think they have limited intelligence, opportunities, and other forms of limitations.
Conversely, the growth mindset sees the solution to everything, thinks of learning and improving themselves, and does not believe in being a victim of any circumstances. A fixed mindset is stuck in the problem, does not see a solution, and often gives up.
Q) Many people don’t have access to a mind coach, and many a time, people do not know that there’s someone who can help them overcome their emotional turmoil or trauma. So if you were to tell someone generally, what is the fundamental or the mantra of a healthy mind?
Priyanka Row- According to me, a healthy mind practices equanimity. Mind that retains equanimity during success or failure, happiness and sadness, ups and downs, and at all times. They are not affected so much by highs and lows in life.
There will be days when things will not go your way, but there will be days when you will bounce back. So a healthy mind does not flow with the crest and trough and stays stable no matter the circumstances. Some say it becomes monotonous if you do not feel the highs and lows of life. I did rather stay stable than experience extreme highs and lows in life and take a lot of time to bounce back.
Q) Do you think social media has a role to play in affecting people emotionally in terms of believing that they’re not good up to societal standards?
Priyanka Row– Social media is a hetero-suggestion. A heterosuggestion is something that comes from the outside. It could come from the news, your parents, friends, school, neighbors, etc. They play a very important role in shaping our belief system. If we keep hearing something, we keep believing it; It finds a place in our subconscious.
Social media today is doing both good and bad If it is good, it will help in our life. However, if it is destructive, it is good to take a break from it. It depends on social media breaks; in the end, it all comes down to how you use it.
Q) What are your long terms goals as a mind coach?
Priyanka Row– That should be kept a secret, No? (Laughs) I want to provide my services in the Hindi language so that people can benefit from my work in their preferred language, and language doesn’t act as a barrier.
I work with athletes, but now I would love to work with athletes who represent the nation as it will add value to what I do to provide service to the nation. I want to help them grow a fearless mindset and get medals for the country!
Priyanka Row is a dedicated mind coach, and she believes in the motto that one should have an equanimous mind to lead a healthy life. According to her, it is very important in life to be able to fight one’s own fears and be independent. Priyanka Row wants to create awareness about her goal so people can build a fearless mindset.
