Ahem. Ahem. Is it that time of the year? Valentine’s Day? Okay, it’s not.
Then maybe you are just checking out this ‘best lingerie brands‘ article to get recommendations that will spice up your first time or your second, or you’re whatever with your date?
Or are you the confused man who has no idea what kind of lingerie to gift to the love of your life?
No? Then you are the naughty bachelorette squad deciding what type of sexy lingerie you should gift to your sexy to-be bride.
Or perhaps you are single and not getting married any time soon, and you are just looking for those right, best lingerie brands that will make you feel comfortable, sexy, and confident all at the same time?
Okay, whoever you are. This article is here to help you solve all your A to Z questions on the Best Lingerie Brands!
Undressing should be as much as pleasing and fun as dressing up. And how would one do that? Well, lingerie is the answer.
Lingerie is a French word derived from linge, meaning linen or clothes. This linen or lingerie means undergarments, i.e. bras and underwear. There are gazillion lingerie brands out there to buy lingerie from, and today, in this article, we have narrowed down to the 10 Best Lingerie Brands to shop from.
So, without any further ado, let’s begin with the battle of the sexy and best lingerie brands to shop from!
1) 10 Best Lingerie Brands:
1.1) Savage x Fenty:
In 2017, the famous Barbadian singer and the sexiest entrepreneur, Rihanna, launched her cosmetic brand, Fenty beauty which garnered huge success. So, it was no surprise when Rihanna announced that she would expand her Fenty empire to include a lingerie line called Savage x Fenty.
On 11th May 2018, Savage x Fenty was launched, and on 12th September 2018, Rihanna held a Savage x Fenty lingerie show during the New York Fashion Week. Their annual fashion show is a very sexy and empowering fashion lingerie experience that is not to be missed. Models of all shapes, colors, genders, and sizes were represented on the runway and in their ads. Their 2018 show even had pregnant models walking the runway.
This namesake brand prioritized diversity and provided inclusive sizing in their bras and underwear at reasonable pricing. From 32 to 46 in bands to A to H in the cup sizes range, Savage has nailed it all. Their floral lace bralette styles and embroidered lace wedding corset are stunning and glamorous and a definite must-have for your spicy time.
With its wide collection and full-size range, Savage x Fenty proves that it is not just a lingerie brand for the male gaze but for self gaze.
1.2) Victoria’s Secret:
Talking about the best lingerie brands, and Victoria’s Secret isn’t on the list? That’s impossible! Roy Ramond and Gaye Ramond launched the largest American lingerie, clothing, and beauty brand, Victoria’s Secret, around 45 years ago, i.e., on 12th June 1977. This lingerie brand soon became a one-stop shop for all women’s needs, and it completely changed the market and our view towards lingerie in general and bought sexier lingerie to the mainstream.
The Victoria’s Secret catalog became a cultural mainstay, and their annual fashion show that started in 1995 was a cultural touchstone. This gave a marketing edge to the company, and soon VS became a lingerie giant by achieving huge turnover sales and global status.
If you are looking for a bra for everyday wear but also cute, then Victoria’s Secret is your go-to! Apart from the cute and cheeky lingerie that Victoria’s Secret has to offer, VS in 2014 had entered into the wearable technology business by launching, Incredible. Incredible is a collection of sports bras that focuses not only on women’s comfort but also on women’s health by monitoring heart rate with built-in electrodes.
However, regarding inclusivity, Victoria’s Secret is still lagging far behind. We hope that, in the future, VS comes out with more bra sizes and diversity.
1.3) Fleur Du Mal:
Fleur Du Mal a brand where luxury meets lingerie! Fleur Du Mal was founded by Victoria’s Secret veteran lingerie designer Jennifer Zuccarini in 2012. This lingerie brand changed the entire experience and bought luxury lingerie into the market.
The name Fleur Du Mal was inspired by Charles Baudelaire’s poem collection- Les Fleurs du mal, which means Flower of Evil. The idea of the brand name is that the delicateness and elegance of lingerie have an exasperating darker side. The ambition of this brand was to convey that lingerie is every women’s wardrobe essential and hence, should not be limited to a special occasion only.
This year, Fleur Du Mal celebrated its 10th Anniversary at the LA Fashion Week, and boy, did we tell you how mesmerizing it was! Elegant, embroidered, sophisticated, and sexy bras and panties were displayed under an erotic red and blue light atmosphere. The brand also announced its first exclusive line dedicated to trans women.
Talking about our recommendations for special occasion lingerie, the Fleur Du Mal Frankie Lace Boned Balconette Bra will make you look like an absolute luxe snack. Their Perfumed Lingerie Collection will make your partner go weak in their knees.
1.4) Hanky Panky:
Designer Gale Epstein made a bra and bikini briefs out of embroidered cotton handkerchiefs for her friend Lida Orzeck’s birthday. This became an inspiration, and soon, in 1977, the brand Hanky Panky was born.
Hanky Panky is known for its barely-there panties, crotchless teddies, and lace thongs. In 1986, the brand made its name in lingerie history by inventing thongs. The brand also has a registered trademark for ‘The World’s Most Comfortable Thong.’ Their Signature Lace Original Rise Thong, Daily Lace Low Rise Thong, Breathe G-String Thong, and Printed Thongs are must-haves.
Earlier, thongs were looked upon only as a sexy piece, but over time with increasing priority given to comfort and feel, thongs have now made it into the daily-wear underwear drawer. The brand claims that they have sold over 46.5 million units of underwear all over the globe, i.e. an average of one underwear every second. Are you convinced, or should I talk more about Hanky Panky’s Thong Collection?
Besides Hanky Panky’s stunning thong and underwear collection, their bras are no less. Hanky Panky recently launched Retro Bras that are available in half-cup sizes. If you want to pair this retro bra with a matching panty and make matching sets of your own, then we recommend you pair it with their best-seller, Retro Thong.
1.5) La Perla:
From Beyoncé’s sultry lace bra in her Partition music video to Heidi Klum’s casually running errands in a slip dress, it was all La Perla, a brand that every fashion editor wants to wear. Founded by the ‘golden scissors,’ Ada Masotti in 1954, La Perla started as an Italian corsetry brand and has now grown into an Italian luxury lifestyle company.
La Perla offers beautiful and luxurious Italian handcrafted silk and lace bra, panties, slips, dresses, bodysuits, bustiers, and much more. From the 1950s corsets to the 2020s lace push-up bras, the 68 years of the rich history of La Perla has shown us that this lingerie brand kept up with the times and evolved in the same way as the women have over the years.
This luxury lingerie brand has given minute attention to its details, and with its classic Italian heritage and carefully tailored designs, it has provided us with irresistible lingerie and nightwear. La Perla’s Zephyr Sheer Embroidered Bodysuit, Souple Lace-Trim T-shirt bra, and Maison Contour Balconette bra with mesh inserts will give you the right amount of support and comfort with the added feeling of luxury.
If you want to gift luxe lingerie to your loved one or yourself, then La Perla is your best option!
1.6) Ann Summers Collection:
Launched in 1970, Ann Summers is a British brand specializing in lingerie, bridalwear, beachwear, and sex toys. The brand got its name after Annice Summers, the female secretary of the male founder, Michael Carbon-Waterfield. Soon after the brand was launched, Annice left it.
Turning heads and brewing controversies for decades, Ann Summers is a sexually empowering and more erotic in-style brand. Their collection is the most naughty, unique, and playful one. For instance, in 2014, the brand launched a bra whose straps could be doubled up as handcuffs! Their line also includes a variety of seductive accessories such as lace eye masks, indulgent massagers, climax toy sets, etc.
Ann Summers recently launched their Ann Summers x Animal Collection, which gives a wild look to your boring bras and panties. Their leopard print collection of bras and panties is among the best-selling. To mark its 50th anniversary, Ann Summers also launched a limited collection of golden buzzer sex toys named ‘The Mighty One.’
So, if you want to shop for lingerie plus sex toys all under one roof, then you know where to go!
This American lingerie brand was co-founded by Kim Kardashian West and Jens Grede in 2019. Skims is all about body positivity and inclusivity. Skims offers a wide range of sizes from XXS to XXXXXL, sizes of undies range from XXS to XXXXL, and it has also come with up 9 different nude shades of shapewear to cater to every skin tone. So, big boobs or small, every size will find their perfect bra here.
This lingerie brand offers a wide collection of shapewear, bras, sleepwear, loungewear, and maternity wear. The ‘Barely There Shapewear‘ of Skims is an innovative, seamless, and smooth line with 8 different shapewear styles. Their FITS EVERYBODY Micro Thong, Square Neck Bodysuit, and Bandeau Bra are top bestsellers. The fabric of Skims is so lightweight, soft, and cozy that it feels like you are wearing nothing.
IN 2020, Skims also partnered with Team USA and designed an exclusive collection of loungewear, undergarments, and sleepwear for the US Athletes participating in the Tokyo Olympic and Paralympic games. In 3 years, Skims made 275 million dollars in 2021, and their 2022 sales are forecasted to reach 400 million!
It’s safe to say that the years of experience that Kim Kardashian has in the fashion industry are finally paying off through Skims.
1.8) Organic Basics:
The Copenhagen, Denmark-based Lingerie brand, Organic Basics, is a sustainable and carbon-neutral activewear, underwear, bra, and essential everyday brand that embraces fashion with responsibility. Organic Basics was founded by three friends, Mads Fibiger, Christoffer Immanuel, and Alexander Christiansen, in 2015.
The brand makes sustainable and comfortable essentials for both men and women. They source their raw materials from Europe and focus on production in Portugal and Turkey, where they harvest GOTS-certified organic cotton. Organic Basics bikini briefs and TENCEL Lite Bra for women and men Organic Basics Cotton Boxers and Silver Tech Boxers are a few pairs of best sellers.
The fashion industry is the second most polluting industry, and we all know that sustainability is tomorrow’s future. Organic Basics uses organic and recycled materials to design its lingerie.
If you are environmentally conscious, which everyone should be. If you still want a bra and sustainable underwear plus environment-friendly, then Organic Basics is the best lingerie brand for you.
1.9) Playful Promises:
This London-based lingerie brand has a flirty, dirty, and playful collection, just like its name. Founded in 2004 by Emma Parker, Playful Promises offers lingerie, swimwear, loungewear, and activewear in a full-size range and for different skin tones. Their bra sizes range from 6 to 28, and cups range from A to J.
If you are looking for garter belts, Playful Promises offers a wide collection. You can create custom underwear and stocking sets with their wide garter belt collection of Basques, cinchers, suspenders, waspies, bodysuits, and corselettes. Their Rapture Lace, Mesh Double Strap Suspender Belt, Nico Dotty Pink Sheer Mesh Suspender, and Haley Black Fishnet Panelled Suspender are must-haves.
Not just garter belts but their balconette bras are also show stoppers. Playful Promises Charli Pink Embroidered Balconette bra and Anneliese Teal Balconette bra are our recommendations. This lingerie brand offers close to 30 different bra styles, from lace bras and t-shirt bras to steel-boned corset bras.
With so many different styles and options, you will surely find something flirty, quirky, and naughty from Playful Promises for your date night.
1.10) Love Stories:
This Dutch lingerie brand, Love Stories, was founded by Marloes Hoedeman in 2013. Every woman has this one day when she wants her everyday basics not to be too basic but comfortable. The Love Stories founder recognized this issue, and she designed lingerie that falls in the middle and is also versatile.
This brand’s bras are so comfortable that it is perfect for all-day wear. Their Essential Love Lace Bras and Flippa Bralette Blue are best-selling bras that give you full support and comfort with a hint of versatile style.
The brand has a sexy collection of tulle briefs which is an absolute steal regarding styling and pricing. LOVE STORIES Lola Weekday stretch tulle briefs, Long Weekend Isabel’s stretch tulle briefs, and Frances Ruffled point d’esprit tulle briefs are must-have tulles.
Love Stories offers free shipping on orders above Euro 50 and a 30-day return promise to its customers.
Celebrities like Lady Gaga, Britney Spears, and Jennifer Lopez, are all starting this new hot celebrity trend of showcasing luxe and sexy lingerie on stage. The above article has managed to cover most of their styles.
You might think it’s illogical to spend money on intimate items that will be intimate and not seen by anyone. Well, confidence comes from within! (Pun intended)
If you are uncomfortable in that bra that is digging wire into your skin, you will certainly look annoyed and underconfident in whatever you are wearing outside. So, spending on the best lingerie is important, not for anyone else but for you.
Always remember that sexy lingerie is not just limited to your valentine’s date night or for your special occasions. Lingerie is meant for you. Period.
So, don’t forget to prioritize your comfort and style over your visual appearance because a confident woman can pull off any lingerie that she is comfortable in!
Also, check out this article on the best lingerie brands from National Magazine Company Ltd/ Hearst UK Fashion: https://www.harpersbazaar.com/fashion/trends/g22547717/best-lingerie-brands-to-shop-now/