Who is James Charles? Why is he so famous? Is James Charles single? Have Tati Westbrook and Charles reconciled? The answer to all your questions lies in the detailed article that follows. Keep reading to find out!
The online beauty community is swiftly rising. And the beauty vloggers are becoming celebrities. Some of them even have their beauty line and cosmetics. Jeffree Star, Nikita Dragun, and some other famous names are always under discussion.
If you are someone who is constantly online and crazy about trending stuff, then most likely, you have heard the name, James Charles. Because he became a household name with the 2019 Coachella nightmare, he holds the record for losing a million followers in under 24 hours.
Whether it’s his innovative makeup, his amazing new palette, or simply his controversies; Charles has become famous outside the YouTube beauty community. Read on to know all about this sensational internet personality.
James Charles: All about the Internet Sensation in 15 Points.
1. Who is James Charles?
Almost everybody knows who he is. For those who don’t, Charles is an American Internet sensation. He is a YouTuber, makeup artist, and social media influencer. Wikipedia describes him as ‘American Internet Personality’.
Born and bred there, James calls New York home. He is 21 years old. As far as his sexual orientation is concerned, he is openly gay.
Charles is mostly known for this YouTube Channel, which has around 20 million followers. This makes him the most followed beauty guide.
For those of you who are unaware, James Charles is the first-ever Male Spokesperson for the CoverGirl Magazine alongside Katy Perry.
Here is news coverage from the time when James Charles became the first CoverBoy for CoverGirl.
2. How did James Charles become so popular?
When we look at James Charles, the obvious question that comes to our mind is – How did he get so famous? How did he make it so big?
If you have watched his videos, then one of the first things that you notice right away is his beautiful brows and clear skin. Then his eye makeup is very eye-catching. And he definitely has the talent to blend and contour and highlight. His artistry cannot be questioned. And let’s face it, he looks prettier than most of us.
Meanwhile, making a lasting impression in the beauty industry, which is mostly dominated by females, is undoubtedly not a piece of cake. Surely, success does not come easy. And the politics and struggle in the industry are very hard.
Charles started off as a humble beauty vlogger. And he rose to fame when his high school photo went viral, and he had Zendaya recommending the style. In the picture, he had put on too much highlighter (at least a noticeable amount).
He then signed a deal with the CoverGirl and became the first male spokesperson for the magazine. He has also done several celebrities” makeup. And the starry list includes Katy Perry, Kim Kardashian, and even Kylie Jenner.
Below is a video of Charles doing Kylie Jenner’s Halloween makeup. This might give you an idea of how famous he is.
His fame hit an all-time high with his appearance on the red carpet at the Met Gala 2019. Since then, he has been continually gaining followers. This, combined with the controversies he keeps causing knowingly or unknowingly, makes sure that the limelight follows him.
3. YouTube Channel
Just like we mentioned before, his career was propelled forward by his YouTube channel centered on beauty and makeup. James Charles started his channel in 2015. In 2019, he lost more than a million followers in 24 hours due to the Tati Westbrook controversy (more on that later in this article).
Charles usually posts videos centered on beauty and makeup. He begins all his videos with his catchphrase, ‘Hi Sisters’. He refers to his fans as sisters.
As of today, he has over 20.2 million followers, and this makes him the most followed beauty guru. His YouTube channel also features his song videos. Charles also posts sing-off battles with his best friends and Cimorelli.
Recently, he has uploaded a tiktok sing-off battle with the Lopez brothers. The video has garnered more than 2 million views in two days.
You can open and view his YouTube channel here and check out his latest videos.
4. Instant Influencer
Earlier this year in April 2020, James Charles finally started his much-awaited show ”Instant Influencer”. Primarily, the show focuses on the art of makeup. The show explored the creativity and power of the makeup and the artists.
Basically, it gave all the aspiring makeup artists a platform to showcase their talent.
The host was obviously James himself. He had invited famous personalities to be a part of his show. Some of the hottest guests were Paris Hilton.
You can stream it on YouTube for free.
Instant Influencer has been renewed for a second season. The excited host has promised to make the second season even bigger and better than the first one.
5. Social Media
Like we all know, Charles made it big on the YouTube channel that he started in 2015. His channel is mostly focused on skincare, beauty, and makeup.
The makeup influencer has a loyal fanbase of 19.1 million followers on Instagram. And they just keep growing day by day. Prominently, he is followed by teens and young adults.
He is also very vocal about his love for tiktok. James also posts reaction videos on YouTube on reactions to his TikTok.
6. James Charles Merch and Brands
He has a lucrative close relationship with the cosmetic brand Morphe. He created the eye shadow palette consisting of 39 colorful shades. The collaboration ‘Morphe x James Charles Unleash Your Inner Artist’ was totally a hit.
And the James Charles Palette is priced at just $39! There is a mini size palette available too. The palette was designed to make every kind of look possible and suit everyone.
There are also some exclusive makeup brushes available designed by the collaboration. You can buy this merch as it is easily accessible online.
It is really pocket friendly and has a lot of shades that can be used for any occasion. If you like regular browns, but you experiment on weekends, then you should totally get this palette. The palette has been praised for the pigments that it contains. And it is totally a steal at $39.
7. Music: Can James Charles Sing?
Yes, he can totally sing. He has an affinity for music. He sings in his free time. Although he does not have any albums of his own, he does song covers.
His YouTube Channel has many music videos in collaboration with his friends. Those are often sing-off battles that are clearly made in their free time. And let’s just admit it, James Charles has a knack for singing.
He has done mashups of songs, did a Demi Lovato mix of songs with his favorite group of singers- the Cimorelli. The collaboration really is just great, and together, they have performed some really lovely song covers. You can see those videos in his music playlist on YouTube.
Below is a video of James Charles and Cimorelli singing ‘Never Enough’. Charles can also play the piano.
With all those controversies, many people don’t like Charles. As a consequence, there are many dislikes and hate comments on his videos and even Instagram.
But he decided to make a song out of all the hate comments and the supportive comments as well! In this video, he handpicked some of the most negative and positive comments and rhymed them.
I think this must have taken guts to do this, and it was a very smart move on his part. You can check out this video right here.
8. Charles and Westbrook Relationship
Before all the intense drama started, James Charles and Tati Westbrook shared a very close and warm relationship. Tati was one of the earliest fans of James’ work and constantly promoted him on her channel and Instagram.
James always refers to her as ‘mom’ and claims that she is a motherly figure and a mentor to him. They were so close that Charles did her wedding makeup.
9. The James Charles – Tati Westbrook Conflict
This was the controversy that boosted James Charles” fame and also bolstered his fanbase. Tati Westbrook (beauty vlogger on YouTube and also a frequent collaborator with Charles), apparently posted a video.
This resulted in Charles losing over a million followers in less than 24 hours.
The online feud was started when James Charles endorsed some other hair supplements. Yes, all this happened due to some gummy bear-shaped hair supplements (remember, those were really hyping in 2019?)
Before this, Westbrook and Charles were kind of BFFs. James apparently endorsed Sugar Bear Hair Care vitamins on his Instagram story. These vitamins are direct rivals to Tati’s haircare brand Halo Beauty.
Charles later posted a very emotional apology video for Tati Westbrook. He even got tearful and stated that Westbrook had supported him ever since his starting days.
10. ‘Bye Sister’ Video by Tati Westbrook
The ”Bye, sister” video posted by Tati Westbrook went viral on the internet. The lifestyle Guru Westbrook posted a 43-minute video explaining why she was mad at Charles. The video gathered a whopping 34 million views.
She elaborated that Charles has been lying to her about other ads on his Instagram stories. She cleared it that she shared an unconditional bond with Charles and never expected anything in return. Westbrook also said that she had other opportunities for James.
She accused Charles of being selfish. She even advised him to be a better role model for his young audience. She went on to accuse him of spreading lies and gossips about her in the YouTube community.
Westbrook also narrated an incident where she accused the young influencer of making inappropriate comments about a straight male waiter. He wanted to hook up with the waiter without caring about his sexual orientation.
Lastly, she stated that she is cutting all the ties with the young influencer.
Right after this, Charles lost around 2 million followers. There was a live follower count on YouTube to keep track of his follower loss. Westbrook gained a massive amount of followers as Charles kept losing them.
Some high profile celebrities including the Kardashian- Jenner family, unfollowed Charles on Instagram. Some of them had collaborated with him for a video.
Other stars include Miley Cyrus, Ariana Grande, Demi Lovato, Katy Perry, and even Shawn Mendes.
James also posted an eight-minute apology video in response to Westbrook’s ‘Bye sister’ video. He even got emotional and teary-eyed. But that did not affect Westbrook. Both of them broke the internet into groups’ ‘ Team Tati,’ ‘Cancel James Charles’, and many more.
Another beauty influencer, Jeffree Star, got involved in the drama and posted a tweet in which he called James Charles “a danger to the society”. He even claimed that whatever Tati said was true. This tweet was deleted soon.
Nikita Dragun, a friend of James’ friend (and another influencer), stepped in and tried to rescue James. She posted some screenshots of her texts with Charles on her twitter, trying to prove that Charles was innocent. But it was met with skepticism.
James later posted a longer video titled, ‘No More Lies’, and in that he opened up that the intense drama has left him disturbed. He refuted all the allegations made by Tati Westbrook.
But as of today, all the videos posted by James Charles and Tati Westbrook have been deleted. However, you can still view the videos ‘No More Lies’ and ‘Breaking My Silence’.
11. What about the Charles-Westbrook feud now?
Later, both parties tried to calm down the heated atmosphere. They even took a break from their social media. Tati deleted all the videos and tweets that had anything to do with the feud.
After a few months, James posted a video with his buddies Nikita Dragun and Joey Graffeca. He addressed the feud and thanked his friends for supporting him. You can check out the video below.
The feud followed us into 2020 when James posted on Instagram about the Coachella festival. A piece of his caption says, “no boys or vitamins this year,” indirectly taunting the drama.
The huge breakthrough came when Tati Westbrook once again posted a 40-minute video claiming that Shane Dawson and Jeffree Star poisoned her mind against the Charles. In the video, she states that both of them are jealous of James’ success.
She also said that she and James had made truce behind the scenes. They have sorted out all the differences. As of today, the video has garnered a lot of attention. It has crossed 10 million views on YouTube.
In reaction to Tati’s video titled ‘Breaking My Silence’, Shane Dawson called Tati’ ‘ manipulative’ and accused her of ‘fake crying’.
13. Other Controversies of James Charles
James Charles has also been the subject of many controversies. His tweets especially have been causing a little bit of trouble for him.
Back in 2016, he made an inappropriate joke on the Ebola virus and Africa. Later, he deleted the tweet and apologized for the same. However, he lost many important followers after that.
After this, he also made a statement online that he was 5.5/10 gay on the Kinsey scale (the Kinsey Scale is a traditional scale to determine sexual orientation).
He also shared that he had been with women and trans men before. This sparked controversy, and many people found his tweet offensive. He apologized and mitigated the situation by saying that he did not find the right words to convey what he meant.
His controversies have been the reason why many top celebrities have unfollowed Charles. James Charles also deemed Ariana Grande as the rudest celebrity when she unfollowed him.
14. Met Gala Appearance
In the most surprising turn of events, James Charles was invited to Met Gala 2019. He was invited as the representation of the Influencer Community. As it is a very big deal to get invited to one of the biggest events, Charles could not stop talking about it for days.
For the exclusive event, Charles donned an Alexander Wang leather pant and a see-through top made up of safety pins.
After his appearance on the red carpet, his followers rose quickly to 16 million. He later posted a picture of his stunning look on Instagram.
But his haters did not leave that opportunity to criticize him. Apparently, they had some problems with the caption that he wrote along with the pic. He wrote that-
“It was a step forward in the right direction for influencer representation in the media”.
Apparently, this did not go down well with some people. They were of the opinion that Charles has enough fame and does not need any “representation”. The comment makes the YouTubers and influencers as marginalized people.
But he cleverly handled the backlash by ignoring the hate comments and thanking his supports. After everything is said and done, the haters cannot take away the iconic moments he spent at the event.
15. Is James Charles Single?
Yes, James Charles is single. When it comes to dating and romance, the young beauty guru has a bumpy ride. His fame and controversies only make it harder for him to find love. He stated that he wants a boyfriend but cannot stand to date boys his age.
A few weeks ago, there were some rumors about him and Grayson Dolan being a thing. But both of them declined any such possibilities.
16. Present Scenario
With all the drama going on in the YouTube makeup community, the famous beauty influencers were once again in the discussion. With the heated controversy by Jeffree Star and Shane Dawson, many are questioning the marketing strategies of these beauty vloggers.
This is funny because Jeffree Star, Tati Westbrook, and James Charles have collaborated before for a few videos. And the video here is an excellent example.
More fuel was added to the drama when Tati Westbrook posted a video on her YouTube channel ”Breaking my silence”. She accused the duo, Star, and Dawson of poisoning her mind against James Charles.
And Charles, one of the major influencers on Social Media, has decided to maintain his silence on this matter. He has refused to express his opinions on the ongoing Jeffree Star and Shane Dawson drama.
Charles is all set to launch the second season of ”Instant Influencer,” and we are sure it would be more glamorous than the previous one. Here is more on the ‘Instant Influencer season 2‘.
Some FAQs as a bonus
 What is James Charles’ net worth?
As of 2020, his net worth is around 5 million. Yes, he makes a lot of money through his cosmetics, YouTube channel, and modeling.
 Is James Charles married?
No, not yet. Just like we mentioned earlier, he is single. He is looking for a boyfriend, but his fame and career keep him pretty busy. Unfortunately, the young star has little luck when it comes to dating and love.
 What did James Charles do at Coachella?
Nothing. While he was present at the festival, he posted a video of Sugar Bear Hair Supplements on Instagram, a direct competitor to Westbrook’s hair care line. Later, James clarifies that he was not even paid for the promotion. He did it for security reasons.
 What did James Charles wear at Coachella?
Well, he has set a tradition of what outfits to wear at Coachella. Every year, his outfits manage to create a buzz on social media. To see the best ten James Charles Coachella outfits, visit the link.
 What is his full name?
James Charles Dickinson is his entire name.
 Have Tati Westbrook and James reconciled?
There haven’t been any clarifications about this from either of the parties involved. But in the video ‘Breaking My Silence’, Tati claims that they both have sorted out their differences behind the scenes.
This was all we had to say about James Charles, the emerging and ever-growing Internet Sensation. We hoped this article helped you gain enough information on Charles. Do you like this young beauty vlogger? Do let us know what you think in the comment section below!
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