Wondering about what is a digital marketer? A Digital Marketer is well-versed in enhancing traffic in Social media. In contrast, Digital marketing is a broad term that includes a variety of topics, including SEO, blog authoring, distribution channels, and budgets. A Digital Marketer is well-versed in enhancing traffic on Social media. The fundamental building blocks of digital marketing are those that you may use to create your own digital marketing plan to maximize advertising on websites, email, social media, mobile apps, and search engines.
The primary objective of marketing has always been to engage customers at the right time and place. This calls for you to reach out to them today, where they are already spending time online.
1. What is Digital Marketing?
Digital marketing and online marketing are used to describe marketing operations on an internet platform. Companies employ various digital marketing platforms to interact with current and potential clients, including search engines, social media, email, and many more. There is also the use of text messaging and other multimedia.
The field of digital marketing is becoming mainstream. It is now a crucial component of marketing efforts across all industries to engage customers, increase traffic, and provide high-quality leads.
Brands need digitally savvy marketers who can ensure their goods and services are visible online if they want to flourish in today’s fast-paced digital world. Professional digital marketers need knowledge and credentials beyond simple marketing principles and creative aptitude. Understanding the skills needed and what digital marketers perform is a smart start if you’re considering a top digital marketing profession.
2. Understanding Digital Marketing
Before now, businesses focused on print, TV, and radio marketing. These choices are still available today, but the development of the internet has caused a change in how businesses interact with their customers. Digital marketing has become useful in this situation. Websites, social media, apps, search engines—anything that combines marketing with consumer feedback or a two-way connection between the business and the customer—are used in this marketing type.
Newer trends and advanced technology have led businesses to alter their self-promotion strategies. Businesses may now easily track data and react to client trends thanks to social media sharing platforms like Facebook.
Targeted advertising recipients are frequently referred to as receivers, and advertisers are frequently referred to as sources. Many sources target extremely specific, assigned receivers.
3. Types of Digital Marketing Channels
Print media (newspapers and magazines) and broadcast advertising were common traditional marketing strategies (TV and radio). These channels are still active. Platforms for digital marketing have changed and are continually developing. The following list the eight most common ways firms can enhance their marketing initiatives. Keep in mind that certain businesses can use a variety of channels to further their goals.
3.1. Website Marketing
A website serves as the hub of all digital marketing activities. It is a highly powerful channel and acts as the starting point for many other digital marketing initiatives. A brand, a product, and a service should all be clearly and effectively communicated on a website. It must be responsive, snappy, and easy to use.
3.2. Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising allows businesses to place sponsored advertisements on various digital platforms to connect with Internet users. Users with PPC campaigns running on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook might see product or service advertisements.
PPC campaigns can categorize consumers into groups based on demographic characteristics (such as age or gender) or even target them based on their particular interests or location. PPC systems that are frequently used are Google Ads and Facebook Ads.
3.3. Content Marketing
The goal of content marketing is to reach potential customers by using content. Typically, content is disseminated through social media, email marketing, SEO, or even PPC advertising after it has been published on a website. The content marketing tools are blogs, ebooks, online courses, infographics, podcasts, and webinars.
3.4. Email Marketing
One of the most successful digital marketing tactics is still email marketing. Despite what many people believe, email marketing is different from spam email. Companies can communicate with potential customers and anyone interested in their brands with this type of marketing.
After exhausting all other digital marketing channels to entice leads to their email lists, many digital marketers construct customer acquisition funnels through email marketing to convert leads into paying customers.
3.5. Social Media Marketing
Growing brand exposure and social trust are two of a social media marketing campaign’s main objectives. As you learn more about social media marketing, you might be able to leverage it as a route for direct sales. Promoted posts and Twitter are two examples of social media marketing.
3.6. Affiliate Marketing
Affiliate marketing, one of the earliest forms of advertising, has been revitalized by the internet. Every time a lead or sale is produced, influencers who utilize affiliate marketing to promote other people’s items get compensated. Websites that sell goods from various well-known companies like Amazon through their affiliate programs receive millions of dollars each month in payment.
3.7. Video Marketing
Many shoppers visit YouTube before purchasing to learn something new, read a review, or just unwind. You may utilize various channels, like Facebook Videos, Instagram, and even TikTok, to start a video marketing campaign. Businesses can use video more efficiently by incorporating it into their SEO, content marketing, and larger-scale social media marketing campaigns.
You’ll stand out more when applying for digital marketing jobs if you know how to write a video script, how to use platforms and tools to make videos, and what works in videos. Because video marketing has grown to be an essential part of social media, be sure you understand how to use it effectively on popular platforms with your target audience. Remember that a video might become popular, so be careful to know the essential elements that will increase your chances.
3.8. Search engine optimization (SEO)
Search engine optimization is improving a website’s position on Google and other search engines to increase traffic to that website. Simply put, digital marketers focusing on SEO identify the words and phrases customers may use to search for information online. They then rewrite their content to address those queries while also considering factors like content indexing and link structure.
3.9. Inbound marketing
Inbound marketing refers to any activity that increases the ability of your company website to attract, retain, and convert users. Typically, this includes putting the kind of interesting content—thought leadership essays, helpful blog articles, etc.—on your website that appeals to the audience you’re trying to attract. These should be properly considered and written so that they either rank highly for frequently searched terms or have a strong enough hook to get shared by your audience in other ways. Inbound marketing is essential to any successful digital marketing plan, but it can be difficult to implement because overtly promotional content won’t be shared as often.
4. What is a Digital Marketer?
Digital marketers are well-versed in how social media, search engines, websites, and online adverts may enhance customer traffic, generate sales leads, and develop brand awareness. Combining creativity, social media marketing, and data analysis in digital marketing enables companies to be more strategic about their online presence and how they engage with potential customers. While some digital marketers are in charge of an organization’s online presence, others focus on a specific area of digital marketing.
The digital marketer typically focuses on a specific key performance indicator to accurately assess the performance of the business across all channels (KPI). For instance, a digital marketer in charge of SEO keeps track of the “organic traffic” to their website. Many of the aforementioned digital marketing techniques can be managed by one generalist at once in small businesses. These tactics are handled by several specialists at larger companies, each of whom focuses on just one or two of the brand’s digital channels.
5. What does Digital Marketer do?
Web content is created, managed, and analyzed by digital marketers for marketing purposes. Their work often concentrates on a few main areas:
5.1. Search engine optimization
Digital marketers use search engine functionality to increase the visibility and usability of their web content for potential clients. To target an audience through search engine rankings, search engine marketing (SEM) and search engine optimization (SEO) involve keyword research.
5.2. Content marketing
One of the main methods digital marketers use to establish an online presence is to create written and graphic content that will draw customers to a company’s website.
5.3. UX and UI
To engage their audience and make it simpler to promote a company’s content, digital marketers create the user experience (UX) and user interface (UI) of their numerous digital platforms.
One of the most important responsibilities in digital marketing is data analysis. Analytics tools are used by digital marketers to monitor website traffic and identify the content and ad formats that generate the most revenue and conversions.
Here are a few examples:
a) SEO Manager
KPI: Organic traffic
Simply put, SEO managers improve a company’s position on Google. This person may work directly with content creators to ensure it performs well on Google using a variety of search engine optimization tactics, even if the company also distributes this information on social media.
SEO expertise to promote content and enhance a company’s content. Your suggestions would be utilized to keep content producers on track and provide them with insightful information about the approach necessary to improve success on social media and search engines.
b) Content Marketing Specialist
Digital content producers are known as content marketers. They create a video content strategy and routinely monitor the company’s blogging schedule. These experts usually work with people from many departments to ensure that the products and campaigns the firm delivers are supported by promotional content on each digital platform.
To ensure you enhance traffic and search rankings in this capacity, you must be able to produce and distribute excellent material that is in line with a content strategy. You would develop a strategy for the formats you should use and how to utilize them, including suggestions for social media videos, brand style standards, and the use of memes. If you work in the marketing division or report to an SEO manager, you may use the SEO team’s keywords to increase the impact of your material.
c) Social Media Manager
KPIs: Follows, Impressions, Shares
A social media manager’s title makes it clear what they do, but which social networks they manage on behalf of the company depend on the sector they operate in. Above all, social media managers establish a publishing schedule for the company’s textual and visual material. This individual and the content marketing specialist may design a plan for what kinds of content to post on which social media platforms.
An effective posting schedule is created by a social media manager who also manages or, in some situations, writes the postings. Again, a crossover is always conceivable, so as part of a comprehensive digital marketing strategy, you might collaborate with a content marketing professional, an SEO team, and other digital marketers. As it helps establish consistency across channels, a social media style guide is useful for aspiring social media managers.
d) Marketing Automation Coordinator
The marketing automation coordinator supports the marketing team in selecting and managing the software that enables them to understand consumer behavior and monitor business growth. Given that many of the aforementioned marketing activities may be carried out independently, it is imperative to have someone who can group these digital acts into distinct campaigns and track the success of each campaign.
e) Digital Marketing Manager
In this role, you would be in charge of planning digital marketing campaigns and the entire content strategy. As a digital marketing manager, it is your duty to boost brand recognition while driving traffic to draw in new customers. Keeping up with new technologies is frequently your responsibility to maximize your efforts in digital marketing and analyze campaigns to track outcomes and calculate ROI.
f) Email Marketing Specialist
One of the best ways to communicate with devoted target audiences is still via email. This specialist field of content development and marketing focuses mostly on lead generation, so Email Marketing Specialists would probably collaborate on focused campaigns with Digital Marketing Managers and/or Content Managers.
6. Does digital marketing work for all businesses?
Whatever your company’s product or service, digital marketing still requires creating buyer personas to identify your audience’s wants and creating valuable online content. That is not to say that all businesses should similarly apply their digital marketing strategies.
6.1. B2B Digital Marketing
Business-to-business (B2B) companies are more likely to focus their digital marketing efforts on online lead generation with the ultimate goal of getting customers to speak with a salesperson. As a result, your marketing strategy aims to use your website and other complementary digital channels to attract and convert the best leads for your salespeople.
You’ll probably decide to focus your efforts on business-focused sites like LinkedIn, where your target demographic is active online and on your website.
6.2. B2C Digital Marketing
Depending on the price range of your products, it’s likely that the objective of your digital marketing activities is to draw visitors to your website and convert them into customers without ever having to speak to a salesperson if your business is business-to-consumer (B2C).
As a result, you’ll probably focus less on “leads” in the traditional sense and more on developing an accelerated buyer’s journey that lasts from when a visitor lands on your website to when they make a purchase. As a result, your material may commonly feature your product earlier than it would for a B2B company, and you might need to use stronger calls-to-action (CTAs).
7. What Are the Best Tools for Digital Marketers?
Your digital marketing tools will rely on your client’s particular requirements. Google Analytics, Canva, Ahrefs, Deepcrawl, MailChimp, and Shopify are a few of the most well-known and widely used tools.
A digital marketer uses online platforms to connect with customers, increase brand recognition, and advertise goods and services.
Digital marketers wear several hats because of their job’s special mix of planning, creativity, and strategy. To keep up with the rapidly expanding digital media channels they utilize to develop, implement, manage, and track campaigns, they must become proficient in various skills and technologies. Therefore, depending on the particulars of the job or company and where you are in your career, the response to the question “What does a digital marketer do?” might vary substantially.
Conventional techniques were used to carry out the largest advertising campaigns in world history. The Marlboro Man’s print advertisements were wildly successful, whereas Wendy’s “Where’s the beef?” slogan won over many people. But shifting media consumption patterns forced firms to rethink their objectives. Digital marketing is currently as popular as, if not more so, conventional advertising and marketing techniques. And because technology is advancing so swiftly, expect things to change even more.