Sandhya Vivek Mohanani, the CEO and Founder of Evaana Wellness, is an Indian businesswoman named Sandhaya Vivek Mohanani. Evaana Wellness manufactures Indiaโs top beauty and wellness brands for pre-teens and teenagers. Evala (color cosmetics) and Tural (skincare brand) are under Evaana Wellnessโ umbrella.
An Indian entrepreneur, Sandhya Vivek Mohanani, is the founder and CEO of Evala Beautรฉ and Tural Naturalis, Indiaโs premier beauty and wellness brands for pre-teens and teens by Evaana Wellness. After struggling to find toxin-free, safe and natural products for her daughters, she decided to go to the root of the problem.
Her conversation with family and friends further revealed that they are not happy with the quality of products available for their children in India. They often sought products internationally, not knowing that they were ladened with chemicals and highly pigmented.
The findings made Sandhya lay the foundation of Evaana Wellness to assist parents who want to teach their children simple yet effective and safe skincare routines that start from the beginning. Free from harmful and toxic ingredients, she created science-based natural beauty and wellness products for pre-teens and teens that have been a huge hit among mothers and teenagers.
We all seek a healthy skincare routine that offers all the necessary nutrients under a single brand in todayโs hectic world. The product line has undergone clinical testing and is entirely natural, secure, vegan, and cruelty-free. Considering that the skin is the greatest organ, the definition of beauty must be revised.
IcyTales is in conversation with Sandhya Vivek Mohanani about her brand and entrepreneurial journey.
Q) What makes your product and brand unique in the market?
Sandhya Vivek Mohanani โ The audience itself has something special to offer. To teens and pre-teens, the brand delivers its distinctiveness. Because the mark is so secure, children as young as 8 can use it. Any age group can use the product because of its safety, and sensitive skin can use it without any problems. Evala Beaute and Tural Naturalis are two contiguous brands under Evaana Wellness.
While Tural Naturalis is the first brand in India to employ โBlue Beautyโ, which uses components from โMarineโ, which are safe and prepared for pre-teens and teens, while Evala Beaute is the brand that uses only the purest of ingredients; as a result, the products have undergone clinical testing, are vegan, cruelty-free, and FDA-certified. The Evaana Wellness brand is unique in the market because it enters it with the correct product for the right age range.
Q) As an Entrepreneur, what are some tips you would give to the upcoming generations who would be interested in starting something of their own?
Sandhya Vivek Mohanani โ Lauding your startup or brand requires the same time as giving birth to a child since everything from ideation to implementation takes time. Before beginning anything new, conduct a thorough market analysis. Consider what makes you unique in the market, where the potential lies, who your competitors are in the market, as well as price range, for that matter, and what you are bringing up to the market.
All these factors play a major role in making or breaking your brand, followed by your audience, their needs, and what unique qualities you can offer them in your product. A brand can benefit from your perseverance and diligence.
It took two years to launch Evaana Wellness, from concept to brand launch, to enter the market. Since nobody is flawless and failures lead to success in life, there will come a moment when your business experiences significant setbacks. Believe in hard work and smart work as a result.
Q) How can your brand assist in saving the skin and keep the radiance intact while residing in one of the most polluted cities in the world?
Sandhya Vivek Mohanani โ In todayโs world, pollution exists in every city, whether it be more or less. The only component that impacts our skin is pollution, but other elements, like our eating habits, stress levels, how much we exercise, heat waves, how often we step outside, and dust go along with it. We should use skin-friendly products because everyone has a different skin type, and we must be ready to deal with that.
As a company, Evaana Wellness cares for the skinโs sensitivity. We donโt employ harsh chemicals that rob your skin of its natural moisture. When it comes to oily skin, the brand uses substances that will only help the audienceโs skin by giving it moisture, calming it, and soothing it. Concerning oily skin, the โSea Mudโ used by Evaana Wellness absorbs excess oil and sebum production from your skin, keeping it clean and natural.ย
Q) Tell us about your entrepreneurial journey and something that you wish you had never done during that time, and something that you would have done earlier.
Sandhya Vivek Mohanani โ From graduation to working in the radio industry to starting my jewellery business, my entrepreneurial career has been incredibly difficult. Compared to todayโs rapidly evolving world, social media was not as popular when I started my business. Learning about other sectors, reading books, and researching particular topics were the finest.
Itโs never too late to start something fresh because time and your journey change. Never assume you are incapable of something just because it didnโt work at the time. Everyone has to put forth the effort to obtain particular goals because nobody is perfect from birth. You can achieve everything in life, whenever and wherever you choose, as long as you have the motivation to do it.
Q) How was your journey till now? What was the most difficult phase in your life, and how did you overcome that?
Sandhya Vivek Mohanani โ The journey has been very incredible. Iโve gained a lot of new knowledge. Regarding skincare, Evala Beaute uses products like cactus extract, sea mineral water, sugarcane extract, seaweed extract, and algae. The brandโs USP further distinguishes it from competitors in the marketplace.
The firm also offers customised lip balms and lip glosses with biodegradable glitters, natural butter, and plant waxes. The process was exciting and terrifying because much research and development went into these items to offer something unique to the market. This is where Evaana Wellness stands out.
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Sandhya Vivek Mohanani, everyone experiences ups and downs, which is quite normal. Life is always wonderful, even in its current state. Just as our bodies require water to function, so does taking good care of our skin. Speaking with Mrs. Sandhya Vivek Mohanani about beauty, health, and lifestyle, the Indian businesswoman provides lovely insight into how to love your body and skin by using the appropriate items necessary for your skin and giving us significant beauty goals.
With Evala Beaute and Tural Naturalis, Sandhya strives to take pre-teens and teens to a place of self-love, confidence, and acceptance. Since the brandโs inception, she has been involved in product development.
Whether itโs testing each product or developing a design for the first-of-its-kind child-friendly Lip Gloss and Lip Balm, she has monitored every aspect to create world-class products and help alleviate the stress of new parents Sandhyaโs passion, determination, and hard work have made it possible for Evaana Wellness to make inroads in the world of e-commerce and deliver beauty and wellness products for children that are redefining the meaning of being beautiful.
Last Updated on by Laveleena Sharma
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